Influitive Corporation, the leading provider of engagement software for customer marketing, advocacy, and online communities, announced the winners of the 2022 Best Advocate Marketing (BAMMIE) Awards. Now in its 9th year, the BAMMIE Awards recognize outstanding customer advocacy and employee advocacy programs, along with the professionals who run them.

In an Influitive press release issued earlier this week, Influitive CEO Dan McCall said: “The BAMMIE Awards are the oldest and most prestigious program for advocacy marketing professionals and now recognize the best in employee and brand advocacy, too. With another record-breaking year of award submissions from companies of all sizes and industries, advocacy continues to be a winning strategy and competitive advantage.”



Judges applauded Cisco for mobilizing our customer advocates and leveraging their advocacy to help the company transform marketing, and named Cisco winner for “Biggest Impact on Marketing.”

Reconnect. Reunite. Recognize. This was our north star.

Cristina Melluzzi, Director of Global Customer Marketing and Advocacy, Cisco

“My team and I can sum up our customer advocacy focus over 2022 in three words,” said Cristina Melluzzi, Director of Global Customer Marketing and Advocacy. “Reconnect. Reunite. Recognize. This was our north star. The personal connections we have with our customers is more important than ever in driving our advocacy practice. But in a world shaped by a pandemic that is now going into its third year, we were nurturing relationships, driving business, and keeping our connections alive on a 100-percent digital scale. Cisco was finally able to welcome customers and partners to an onsite experience once again at Cisco Live in 2022, where we reconnected and shared genuine moments that can only come from being with each other in person.”

Cristina continued, “We heard from Cisco’s customers that they wanted an easier and faster way to discover, access, and interact with Cisco programs and opportunities. The company’s answer? Cisco Insider: an umbrella that unites nine Cisco programs into one intuitive user experience. Cisco Insider streamlines the way customers and partners can engage with the programs they love—whether it’s global advocacy, influencer, loyalty, or research programs—while receiving only the most relevant information applicable to their interests.”

Cristina concluded, “Recognition will always be a cornerstone to our advocacy practice. We have some of the most loyal customers in the industry, and it’s essential that we recognize and reward their passion and commitment to Cisco by bringing them ongoing personal and professional growth opportunities and experiences.”

Cisco’s extended team of advocacy marketing professionals from around the globe is delighted to accept this honor from Influitive—an honor that marks the fourth year in a row that we’ve won a BAMMIE. It started in 2019, when Cisco won the award for “Best Customer Engagement Initiative.” It continued in 2020, with BAMMIE gold for “Advocate Marketing Program of the Year.” The team won gold again in 2021 in the same award category. And along with the award in 2022 for “Biggest Impact on Marketing” Cisco has been named a finalist yet again for “Program of the Year.” Influitive will announce the winner during Influitive Live on January 19, 2023. Being recognized by some of the best in the industry is testament to the long-term and loyal partnerships we’ve built with our customers, led by our passionate and pioneering advocacy team.

Cisco has won more Influitive BAMMIE awards than any other company.

Ari Hoffman, Vice President of Customer Marketing and Advocacy, Influitive

“Cisco is a pioneer in customer advocacy and marketing and has won more Influitive BAMMIE awards than any other company,” said Ari Hoffman, Vice President of Customer Marketing and Advocacy at Influitive. “Congratulations to Cristina Melluzzi and her incredibly talented team for earning yet another top-shelf accolade that is a testament to their continued growth and success. They are true industry trailblazers.”


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Ann Kelly

Communications Manager

Global Advocacy