When you walk into a world-class venue like SoFi Stadium or TD Garden, the first thing that hits you isn’t just the scale of the architecture-it’s the pulse of the digital experience. Every screen, from the massive infinity board to the smallest concourse display, is a window into a deeper, more personalized journey for the fan.
At Cisco, we believe that a stadium is more than just a place to watch a game; it is a living, breathing digital ecosystem. That is why I am so excited to talk about VisionEDGE, our premier IPTV and Digital Signage solution co-developed with our strategic partners at Wipro.
A Partnership Built for Performance
VisionEDGE isn’t just a software application; it is the result of a deep, long-standing collaboration between two global technology leaders. As we often say, innovation is a team sport, and our work with Wipro is the perfect example.
Wipro VisionEDGE is a state-of-the-art digital engagement platform that helps venues unlock new revenue through immersive, personalized digital experiences across retail, sports, travel, and more. Powered by Cisco’s secure, flexible, and intelligent network technologies, the solution benefits from a long-standing strategic partnership that strengthens performance, scalability, and experience.
Innovation at the Edge
The latest evolution of VisionEDGE is designed for the “Next-Gen” venue or as many might call the “AI-Venue”. We have moved beyond simple content delivery to true intelligent engagement. New innovations include:
- Low-Latency 4K/8K Streaming: Ensuring that the “second screen” in a luxury suite is perfectly synced with the live action on the field.
- AI-Driven Dynamic Content: Using real-time data to swap out digital menus, sponsorship activations, or wayfinding based on crowd density and time of day.
- Cloud-Managed Agility: Giving venue operators the ability to manage thousands of end-points across a global portfolio from a single pane of glass.
The “One Cisco” Strategy for Connected Stadiums
VisionEDGE is a cornerstone of our “One Cisco” platform strategy. In the past, IPTV, Wi-Fi, Security, Wayfinding and Broadcasting were often managed in silos. Today, we are bringing it all together.
When a venue chooses VisionEDGE, they aren’t just getting a signage solution; they are getting a platform that is natively integrated into the Cisco network fabric. This means better security, easier troubleshooting, and the ability to leverage Cisco Spaces for location-aware triggers. If a fan walks near a retail store, VisionEDGE can instantly update the nearest screen with a personalized offer. That is the power of a truly connected stadium.
Real-World Success
We see this in action every day with our iconic customers. Whether it’s helping Real Madrid deliver high-def entertainment for rights holders all around the world, or ensuring that MGM has the most reliable digital canvas for their high-profile venues and casinos, VisionEDGE is the gold standard. In the sports world, venues like Allegiant Stadium use this technology to turn every square inch of the property into a revenue-generating, fan-pleasing asset.
See it Live at NAB: April 19-22
If you want to see the future of digital engagement in person, come visit us at the National Association of Broadcasters (NAB) Show in Las Vegas next month.
We will be showcasing VisionEDGE inside the Cisco booth, demonstrating real-world use cases for Sports, Media, and Entertainment. You’ll see firsthand how the combination of Cisco’s intelligent network and Wipro’s engagement platform is helping our customers lead the way in technology innovation.
The journey of innovation never stops, and with VisionEDGE, the destination is more exciting than ever. I’ll see you at NAB!
- Find us at booth W2633 | WEST HALL
- Cisco at NAB Blog
- Book your own meeting with or at the Cisco booth? Want to schedule a booth tour? Here you go! Link
Bryan Bedford is the Director of Consumer Industries and Business Solutions at Cisco, focusing on the intersection of technology and the guest experience.
