Yves Padrines

Vice President, EMEAR Sales

Global Service Provider

As VP GSP EMEAR Sales, Yves Padrines is responsible for all Cisco products, solutions and services business for Service Providers & Media accounts in EMEAR such as Liberty Global, Sky group, Orange, Altice group, Canal+ group, Viasat, France SPs like Free, Bouygues Telecom, OVH, Eutelsat and other Media accounts in Europe such as Disney, Time Warner, Discovery, Sony … He is also in charge of the SP Video Architecture in EMEAR including SP Video Software & Solution, Connected Devices and Cable Access.

Prior his current role, Yves was VP, Cable, Media and Video EMEAR in the GSP organization and before that VP of the Service Provider Video Technology Group in EMEAR at Cisco.

Yves joined Cisco through the company's acquisition of NDS in mid-2012 where he was Senior Vice President & General Manager EMEA. Throughout his tenure with NDS (News Corp group, 2004-2012), Yves held a number of general management and senior executive roles.

Before joining NDS, Yves served in various capacities in sales, product marketing, business development, finance and business consulting with international companies in the media and technology industries including Vivendi/Canal+ Group, Creative Labs Inc in California and PriceWaterhouseCoopers


September 18, 2017


Good network security means thinking holistically

Combating hackers is tough. They’re always out there, searching for new ways to attack. But for effective network security, Telecom service providers can learn something from nature.

There’s never been a better time to go to ANGA

ANGA COM is a great time to meet with Cisco executives and subject matter experts. Our team will be available to meet with you to discuss your current challenges and opportunities.

Developing the Agile Video Services of the Future

Telecomn OTT, Mediabroadcaster: Using cloud-based software, it’s simple to launch and refine agile video services.

Seamless viewing in a world of multiple screens

The Cisco Infinite Video Platform can enable service providers and OTT video businesses to cater for the complex multi-screen habits of today’s viewers.

Meeting the IP video challenge

To succeed in future, Telecom service providers will need technology that can meet increasingly sophisticated customer expectations.

November 14, 2016


How Programmable Networks are Enabling the Internet of Things

Smartphones may have become ubiquitous, but the demand for internet connections shows no sign of slowing down. In fact, the opposite is true: the growth of the Internet of Things (IoT) is rapidly boosting the number of devices that need a connection.

Why 5G is a lot more than just 4G on steroids?

Don’t get me wrong. I’m looking forward to faster mobile internet as much as the next person. But the significance of 5G goes much further than that – particularly for mobile network providers. Here’s why: The 5G mobile broadband connected society Last September, the United Nations’ information and communication technologies agency ITU shared its vision […]