Scott Lantis

This story illustrates Cisco's use cases and solutions in retail and provides a glimpse into the business needs retailers currently have, the capabilities that Cisco and its partners provide, and the outcomes that can be achieved through digital transformation.

In the past year, loss prevention teams have had to adapt to new priority concern areas while 44% of retailers allocated more budget to loss prevention. So, what have been the top concerns in retail security from the past year?

As we find ourselves at the peak of the holiday shopping season, retailers have found ways to navigate numerous obstacles including supply chain disruptions, fluctuating consumer behaviors and continued challenges due to COVID-19.

The rise in eCommerce driven by changes in consumer shopping behavior, has meant that retailers have increasingly turned to digital messaging channels to engage with customers.

With consumer behavior constantly evolving, customers want their interactions with businesses to be more seamless than ever. However, the retail industry, like many others, faces challenges to create the experiences that customers expect.

The second installment of NRF 2021, NRF Converge, came at a time when the new normal has taken shape and with it has come a clearer look into the new world of post pandemic retail.

Here’s what you need to do and what you need to know regarding Cisco at NRF Retail Converge.