Rob Soderbery

Former Senior Vice President

No Longer with Cisco

Rob Soderbery leads enterprise products and solutions for Cisco’s Engineering organization. He and his team identify enterprise needs, define solutions to address them, and determine the best ways to make those solutions accessible to organizations. His team works across Cisco® product and technology groups and with partners to create solutions that generate business outcomes for our clients and a better online experience for users.

Soderbery is responsible for the market-leading Cisco network infrastructure—including enterprise routing, wireless, campus, and data center switching, as well as the Cloud Networking Group, based on the 2012 acquisition of Meraki. His team is also responsible for the fast-growing Cisco Unified Computing System™ (Cisco UCS®) and Cisco ONE™ software.

Prior to joining Cisco, Soderbery was a senior vice president and general manager at Symantec Corporation, where he led its storage and availability management business, supplying key technologies to the enterprise data center. Previously, Soderbery held a variety of executive roles at Veritas Software, including oversight of product management and strategic alliances. Prior to Veritas, he was an entrepreneur in the semiconductor industry, where he was an early employee at one successful startup and founder of a second.

Soderbery holds a bachelor of science degree in electrical engineering from California Institute of Technology and a master of science degree in electrical engineering from Stanford University.

Rob Soderbery's Cisco bio can also be found on The Network


June 28, 2016


Cisco DevNet DNA Community of Interest Launches

1 min read

Co-authored by Jeff Reed, SVP of Cisco Enterprise Infrastructure Solutions Since announcing The Cisco Digital Network Architecture (DNA) in March, it has been generating a great deal of enthusiasm in the networking community. Cisco DNA represents an opportunity for the network to drive digital transformation in your organization and take you on a technology journey […]

May 4, 2016


Cisco DNA Innovations Win Best of Interop Awards

2 min read

It’s a great day when not just one but two of the innovations in the Cisco Digital Network Architecture (DNA) are chosen as the winners of the Best of Interop Award. The judges consist of 20 of the most influential IT practitioners, analysts and professionals who base their decisions on the technologies that are having […]

March 2, 2016


A Network Architecture for the Digital Era: Cisco Digital Network Architecture (DNA)

3 min read

Digitization is disrupting business and organizations on a scale more like a tsunami than a rising tide. IT and business leaders I meet with on a daily basis are telling me that to compete in the face of this disruption, their organizations need to harness the power of digital technologies or risk being left behind. […]

September 11, 2015


Cisco and Apple – It’s All About the Network

2 min read

The press lit up when we announced a landmark partnership with Apple last week. This was definitely an important announcement for us. As you can imagine, everyone is very excited with what this partnership can make possible for enterprises building new mobile strategies for their organizations. Every week I meet customers who are taking steps […]

January 28, 2015


Cloud Managed Networking is the “Easy Button” for the Network

2 min read

Let me start with a few ideas that should be pretty uncontroversial: Digitization is transforming even the most old-school industries. Who would have thought the taxi cab business would get turned on its head by an app? The old way of doing IT—where every company builds and maintains its own vast infrastructure—is going to change. […]

May 17, 2013


Why Cisco is Winning in Wireless

2 min read

The past few weeks have revealed what a tough industry the IT industry can be. Many stalwarts, competitors among them, have struggled to meet their financial targets, citing a variety of factors from the macro-economic environment to more aggressive competition from rivals, including Cisco.  It’s no secret that Cisco has performed consistently well during the […]