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Look Closely Before Hitting “Buy”

I was about to hit “Buy” for a name brand microphone when I noticed something was a bit off. Looking more closely, I realized this was not the true brand I thought it was and that it was being sold by a suspicious third party. My experience was trivial compared to what can happen to Cisco’s partners with gray market and counterfeit products which account for over $1 Billion in displaced sales annually.

April 28, 2021 • 2 min read