Nada MacKinney

Marketing Mgr, Digital Transformation
Enterprise Solutions Marketing

Digital Business, Solutions Software, and Analytics Marketing

Nada MacKinney's Articles

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  Digital Transformation

  Six Considerations: The “How” of Digital Transformation

  Nada MacKinney - April 27, 2017 - 5 Comments

  We see the pattern all the time. An innovation launches a trend. The trend coins a phrase. The phrase becomes a top-of-mind topic, prompting lively boardroom discussions. Generally, everyone agrees

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  Manufacturing

  Why Do Factories Need a Digital-Ready Infrastructure?

  Nada MacKinney - April 12, 2017 - 1 Comment

  Digital transformation, digital business, digitization, digital disruption. There are countless ways to phrase it, but it boils down to this. When digital technologies enable new business models, that’s digital transformation.

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  Financial Services

  Digital Disruption in Financial Services: A Surprising 1-2-3 Connection

  Nada MacKinney - March 8, 2017 - 4 Comments

  It’s not news that the financial services industry is being vigorously shaken by digital disruption. While this is true across industries, the wind gusts are particularly strong for financial companies.

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