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Nada MacKinney

Marketing Mgr, Digital Transformation

Enterprise Solutions Marketing

Digital Business, Solutions Software, and Analytics Marketing

Articles

Five Things Learned: IT Keys to Digital Business Value

Your company and Cisco are similar. Surprised? You might be surprised to know how similar. Just as within your organization, digital is transforming our business as well.

July 18, 2017

HEALTHCARE

Surgery Centers, EHRs and Campfire Coffee: Matt’s Story

If you’re like me, the digital shakeups rumbling across industries interest you. And, this curiosity bumps you into examples while just “doing life.” It even happens while camping with friends. While sipping campfire coffee around a picnic table, a friend told me about his new position as a hospital purchasing operations manager at an ambulatory […]

Six Considerations: The “How” of Digital Transformation

We see the pattern all the time. An innovation launches a trend. The trend coins a phrase. The phrase becomes a top-of-mind topic, prompting lively boardroom discussions. Generally, everyone agrees why the topic is important, but the practical aspects—the what and the how—sometimes lack clarity.  The increasingly urgent buzz around digital transformation fits the pattern. […]

April 12, 2017

MANUFACTURING

Why Do Factories Need a Digital-Ready Infrastructure?

Digital transformation, digital business, digitization, digital disruption. There are countless ways to phrase it, but it boils down to this. When digital technologies enable new business models, that’s digital transformation. Digital factory initiatives are generating incredible business outcomes, and at the core there’s a common denominator—a digital-ready infrastructure. Manufacturers’ Distinct Take on Digital Transformation In […]

March 8, 2017

FINANCIAL SERVICES

Digital Disruption in Financial Services: A Surprising 1-2-3 Connection

It’s not news that the financial services industry is being vigorously shaken by digital disruption. While this is true across industries, the wind gusts are particularly strong for financial companies. Financial Services (FSI ) firms are predominantly aiming their digital business initiatives at improving their customer experience. Yet, what about employee experience? Is it a […]