Social Top Tasks
In 2012, the Global Social Media Team worked closely with Gerry McGovern from Customer Carewords to run a top tasks study to understand what tasks visitors want to accomplish on social channels. This methodology leverages a unique scoring technique enabling visitors to tell you in precise, statistical terms their top tasks when they arrive at your social channel.
Using Research to Impact Our Social Media Strategy
I joined the Cisco Global Social Media Team in February of this year (2012). It has been one wild ride on this team with LaSandra Brill as my manager. The learning curve has been steep and the team dynamics great. When I joined the team, my responsibilities included managing the community strategy (Cisco Communities), the […]