Craig Ginsberg

SD-WAN Go To Market Lead

Global Partner Organization

Craig received his MBA from The University of Chicago and Bachelor of Science majoring in Management Information Systems from the University at Albany New York. At Cisco, Craig leads the global SD-WAN Channel Strategy. In his past, he developed and led pre-sales teams while living in Asia and helped double revenue in two years. He was a CTO for an IPTV startup and led the product launch for a drone analytics startup. He was also an Associate Partner for IBM Global Business Services focused on Telecom. Currently Craig lives in Denver with his family where he is active with his MBA alumni, is an avid mountain biker and skier.


March 19, 2021


Shaking up the SD-WAN Market and Propelling Partner Success

3 min read

Cisco is shaking up the market and doubling down on SD-WAN while doing all we can to help our partners propel to the next level. Why? Because the market is crazy dynamic, SD-WAN is the connective tissue for network digital transformation and customer demands change seemingly by the hour.

January 12, 2021


Review, Retool, and Renew in Order to Capitalize on the Hottest Trends in Networking

4 min read

Cisco is working with our partners globally to take stock and review how market trends map to customer needs and solutions. Let’s touch on three key trends that are inevitably top of mind for all of our partners.