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Chris Barwick

Senior Director

WW Collaboration GTM & Business Transformation

As Senior Director for Cisco’s Collaboration GTM and Business Transformation, Chris leads a team responsible for the worldwide Go-To-Market strategy for Cisco’s $6B Collaboration business. Previously Chris was responsible for the sales execution of Cisco’s $3.9B Cloud and Premise Collaboration business in the US, Canada, and Latin America. This role also includes identifying key market transitions, solution incubation and GTM strategies, while managing future growth, expansion, and continuous innovation to ensure customer success. The Collaboration solution for Cisco powers team collaboration, unified communications, next generation meeting solutions and customer contact centers available from the cloud or on-premise. Since joining Cisco in 2000, Chris has been focused on customer business outcomes with numerous roles including: Product Sales Specialist, Account Manager, Regional Sales Manager for Commercial and Public Sector, and as a Collaboration and Video Sales Director for the last nine years. He has always achieved consistent year-over-year sales growth including 16 out of 19 years exceeding stretch sales objectives at Cisco. Prior to joining Cisco, Chris was a rising sales leader at Anixter, Ameritech, and ArrowPoint Communications. He has extensive experience in Enterprise Networking, Data Center, Collaboration and Video solutions including SaaS, Cloud, and GTM strategies. Chris holds a bachelor’s degree in Aeronautical and Astronautical Engineering from the University of Washington and has attended Stanford Graduate School of Business with an emphasis on leadership development / innovation.

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