Bill joined the Cisco family in November 2010 as a Marketing Manager on the Cisco UCS Product Marketing team. As a Sr. Marketing Manager, his duties include managing the development Cisco’s UCS TCO/ROI tools; providing sales team and partner tool support; server competitive analysis and positioning; is the marketing manager for UCS X-Series Modular Servers and UCS C-Series Rack Servers. Additionally, he provides support for Intersight.
In 2025, he went back to his product management roots and is the Sr. Product Manager for FlexPod (converged infrastructure solution with NetApp) and Rubrik solutions.
Prior to joining Cisco, Bill was previously with Compaq/HP in a number of roles including almost seven years in server options product management and ProLiant Essentials Software training development and delivery.
Bill’s certifications include a Six Sigma Green Belt (CSSGB) from the American Society for Quality and Project Management Professional (PMP) from the Project Management Institute. He earned his MBA in Marketing from the University of Houston.
Whether it is a new VDI environment to enable remote work or being able to decommission older, slower, more power-hungry servers, a new server provides no business benefits until it is deployed and in production.
VDI users with accelerated, GPU enhanced desktops will have a better experience and be more productive. Adding GPUs to modular, blade servers has never been simpler or quicker. X-Series protects and extends your investment with a modular form factor. You can upgrade only the components that add benefit to your business be it the CPU/server, I/O, or GPUs.
With an emphasis on keeping apps running, we are helping customers and partners to be ALL IN this year at Cisco Live, working with you to solve some of your biggest IT challenges.
Cisco believes you shouldn’t have to create hardware silos to meet the needs of an application and provide your users the best experience. Now with Cisco UCS X-Fabric Technology and GPU announcements, we are expanding the portfolio to address a much wider range of capabilities to tackle the most demanding of applications while offering the modularity needed to face future demands without compromise.
Since 2009, Cisco UCS Unified Fabric—with data, storage, and management traffic on a single cable—has been a key differentiator for UCS servers in the industry. This simplified server and networking infrastructure now becomes a low latency, end-to-end solution for your applications and user experience.
We describe X-Series as having the density and efficiency of blade servers with the expandability of rack servers. First, we increased the amount of storage – going from two drives on a B-Series to six drives on a X-Series. Now we are adding GPUs to X-Series that were previously only available in rack servers.
Cisco receives two awards from CRN. UCS X-Series has become the fasting ramping UCS server for Cisco. Our customers are choosing UCS X-Series because they really appreciate the modular design that allows them to future proof their environment for the next decade and the Intersight operating model.
Cisco UCS X-Series offer the flexibility to support modern, traditional enterprise, and scale-out apps, helping IT teams gain agility and better respond to dynamic business requirements.
I’ve been working on Cisco UCS TCO/ROI for almost 12 years. The results have remained remarkably consistent, and I’d like to share what I’ve learned over the last decade plus.