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Bill Shields

Senior Marketing Manager

Product and Solutions Marketing Team

Bill joined the Cisco family in November 2010 as a Marketing Manager on the Cisco UCS Product Marketing team. Now a Sr. Marketing Manager, his duties include managing the development Cisco’s UCS TCO/ROI tools; providing sales team and partner tool support; server competitive analysis and positioning; is the marketing manager for UCS X-Series Modular Servers, UCS B-Series Blade Servers, UCS C-Series Rack Servers, UCS S-Series Storage Servers, and UCS Mini. Additionally, he provides support for Intersight Infrastructure Service.

Prior to joining Cisco, Bill was previously with Hewlett-Packard in a number of roles including almost seven years in server options marketing and ProLiant Essentials Software training development and delivery.

Bill’s certifications include a Six Sigma Green Belt (CSSGB) from the American Society for Quality and Project Management Professional (PMP) from the Project Management Institute. He earned his MBA in Marketing from the University of Houston.

Articles

October 27, 2021

DATA CENTER

The advantage of partnerships – Cisco UCS X-Series Solutions

3 min read

Cisco has always partnered with industry leaders to deliver best of breed solutions as well as flexibility and choice. With the introduction of UCS X-Series, we have again partnered with industry leaders to deliver innovative solutions with our converged infrastructure and data protection partners.

October 19, 2021

DATA CENTER

Cisco UCS X-Series achieves 35 million IOPS performance in a single chassis

3 min read

Modern enterprise computing workloads are adapting to a hyper-distributed and hyper-connected world where apps, devices, and data can be accessed anywhere and anytime. In turn, advancements in application architectures made it possible to deliver workloads in a variety of ways including as microservices wrapped in containers and virtual machines.

October 20, 2021

DATA CENTER

Cisco UCS X-Series powers modern applications

4 min read

we designed the Cisco UCS X-Series with the flexibility to support a wider range of applications. Previously, you might have used blade servers and rack servers depending upon the need for local storage or expansion cards. Now, a single system blurs those lines, Cisco UCS X-Series. This means that fewer system types can do the job, helping you avoid the cost and complexity of unique infrastructure.

October 13, 2021

DATA CENTER

Modernize Everything – Cisco UCS X-Series and Cisco Intersight

3 min read

When evaluating servers for your next project, at the edge, in the data center, or someplace in between, you should also evaluate how they are managed and what else that management platform has to offer.

October 6, 2021

DATA CENTER

X marks the spot – Cisco UCS X-Fabric Technology

2 min read

Cisco UCS X Fabric Technology is the second fabric in X-Series, named for its versatility and flexibility. While Unified Fabric is Ethernet-based, UCS X-Fabric blurs the lines between rack and blade servers. It allows you to compose system policies in Cisco Intersight and enables hybrid cloud services such as Intersight Workload Optimizer, Intersight Cloud Orchestrator, and AppDynamics.

September 29, 2021

DATA CENTER

UCS X-Series Intelligent Fabric Modules deliver simplicity and performance

2 min read

One of UCS’ biggest benefits has always been Unified Fabric. That is carrying data, storage, and management traffic over a single wire. The IFM combined with Cisco VICs deliver Unified Fabric. Reducing the number of cables per server (CapEx and OpEx considerations but TCO will be in a future blog) while being able to deliver the right amount and type of bandwidth to the server depending on the application is the hallmark of UCS. With the IFM, UCS X-Series ensures fast and secure delivery of packages (data).

September 22, 2021

DATA CENTER

The power of possibilities – Cisco UCS X210c M6 Compute Node

2 min read

Cisco UCS X-Series was designed to be modular, expandable, and blur the lines between blade and rack servers. It all starts with the Cisco UCS X210c Compute Node.

September 15, 2021

DATA CENTER

The power of innovation– Cisco UCS X9508 Chassis

3 min read

The Cisco UCS X-Series begins with the Cisco UCS X9508 Chassis. Our engineering teams rethought everything: modularity, size, power, cooling, and fabrics. The result is a great infrastructure choice to base your hybrid cloud computing platform for the next decade.

September 8, 2021

DATA CENTER

UCS X-Series: Unbox the future today

2 min read

Cisco announced the UCS X-Series in June. But I know how hard it is to keep up with industry news, so I thought a blog series was a good way to familiarize / refamiliarize you with our next gen modular system.

February 9, 2021

DATA CENTER

Choosing to modernize your infrastructure isn’t just about TCO

3 min read

Modernizing is about doing things differently in how you operate, manage, and consume your IT infrastructure. This blog discusses why you should modernize to meet your performance, flexibility, and agility business goals.

November 12, 2020

DATA CENTER

Beyond the world-record benchmarks: How Cisco UCS performance drives business results

1 min read

Geographic Solutions provides a timely example of how well servers perform in the real world, and how capable they are in supporting continually changing business needs. And they did it on Cisco UCS servers.

September 23, 2020

DATA CENTER

Cisco Intersight + Hitachi storage: Now integrated for better orchestration of storage and virtual environments

1 min read

As we continue to create new extensions and value for Cisco Intersight, I’m pleased to announce a Tech Preview of our latest integration with Hitachi. This integration helps simplify and automate the orchestration of data centers leveraging Hitachi storage and underlying VMware datastores. A SaaS management platform, Intersight helps eliminate operational siloes and provides visibility, […]

April 2, 2019

DATA CENTER

Server Speed and Capacity for Business Application Demands

2 min read

Servers exist to run applications that solve business, technical, and scientific problems. Some applications will benefit from clock speed improvements while others will see benefits from additional memory.

October 30, 2018

DATA CENTER

New Memory for Improved Server Capacity and Performance

2 min read

What if there was a way to supersize your server memory capacity? Even better, what if that memory was not only fast, but persistent? Read on to learn about how you can get more performance out of your storage and RAM.

September 18, 2018

DATA CENTER

In case you missed it, the Cisco UCS C4200 Multinode Server

1 min read

On May 31st, Cisco announced the C4200 Multinode Chassis and C125 M5 server. Some of you may have been taking that week off due to Memorial Day. And I bet even more of you had the temerity to take a nice summer vacation and didn’t notice our new server. So I wanted to write another blog to catch everyone up about the C4200.

September 10, 2018

DATA CENTER

Cisco UCS 480 ML M5 Server – Performance and Capacity for AI

4 min read

The C480 ML M5 rack server supports eight NVIDIA V100 GPUs with their NVLink technology. The NVIDIA Tesla V100 is the world’s first GPU to break the 100 teraflops barrier of deep learning performance with a whopping 640 Tensor Cores.

August 15, 2018

DATA CENTER

Fast & Flexible – New 4th Gen Fabric Interconnect and VIC

3 min read

  Today, guest blogger Nikul Sheth, Sr. Product Manager for Cisco UCS Fabric Interconnect writes about our new 4th gen fabric. Our next evolution of Cisco UCS Fabric provides...

June 20, 2018

DATA CENTER

Scaling to PB within Minutes – The Road to Full Automation for Scale-Out Storage with Cisco UCS

4 min read

Building Scale-Out Storage solutions can be now fully automated to reduce the overall amount of work and to easily scale software-defined storage environments within minutes. Partners and customers can begin to leverage this capability using Ansible modules and playbooks for UCS Manager.

May 31, 2018

DATA CENTER

Cisco UCS C4200 multinode rack server deeper dive

3 min read

Other server vendors offer multinode servers, only Cisco offers you a system: UCS is a fabric-centric architecture with a centralized management model, manageable with a single tool, Cisco Intersight.

March 6, 2018

DATA CENTER

Cisco UCS – Helping You Laugh All the Way to the Bank

1 min read

How much could you save by switching to Cisco UCS? Our Public TCO Tool can give you guidance.

August 3, 2017

DATA CENTER

Scaling Networks Automatically with ACI

2 min read

Many of you know Lauren Malhoit our incredible co-host of TechWiseTV. She asked for my help getting this blog out and who am...

July 28, 2017

DATA CENTER

It’s OK to be fashionably late when you bring 3 more Cisco UCS world records

1 min read

When we announced our new M5 servers, we posted six new world record benchmarks. This late last week received confirmation of three more world records.     SPECjBB®2015 MultijVM – #1 4-socket server result for critical-jOPS. The Cisco UCS C480 M5 delivered 229,029 – a 78% increase when compared to Cisco’s previous result #1 result.1 […]

July 13, 2017

DATA CENTER

Cisco UCS M5 C-Series Rack Servers – Evolution and Revolution

2 min read

Tuesday we announced our fifth generation of Cisco UCS servers. Today, I want to take a deeper look at the M5 rack servers. If you are interested in our new blade offerings, check out my blog from yesterday. We put our hard drive sleds on a diet and the C220 M5 bulked up. Customers asked […]

July 12, 2017

DATA CENTER

More of everything you love with Cisco UCS M5 Blade Servers

2 min read

Yesterday we announced our fifth generation of UCS servers. Today I want to take a deeper look at the M5 blade servers. Tomorrow, I’ll tackle the M5 rack servers. More! More! More! The B200 M5 Blade Server has more of everything you love. More cores, more memory, more GPUs. Based on the Intel® Xeon® Scalable […]

July 11, 2017

DATA CENTER

Cisco UCS continues its world record tradition!

3 min read

Contributing author: Vijay Durairaj Today we are announcing our latest generation of UCS servers based on the Intel® Xeon® Scalable processor family and 6 industry standard world record benchmarks. Since Cisco first entered the server business, we’ve been setting records and our new M5 servers are no exception. For details on the new Cisco UCS M5 […]

April 17, 2017

DATA CENTER

Cisco HyperFlex vs. Public Cloud

5 min read

Late last year, I compared Cisco’s S3260 Storage Server to Amazon’s S3 service. The results shocked a lot of people and spurred a lot comments on the blog.

November 9, 2016

DATA CENTER

Do you need more storage but fewer servers?

1 min read

Last week, I discussed the economics of on-premises storage using the S3260 Storage Server vs. the cloud. Net net, the S3260 is 56% less expensive. Today, I wanted to talk about server consolidation of multiple 2RU rackmount servers on to a S3260. Yes, I’m going to try and sell you fewer servers. 2RU rackmount server […]