Bill Shields

Senior Marketing Manager

Product and Solutions Marketing Team

Bill joined the Cisco family in November 2010 as a Marketing Manager on the Cisco UCS Product Marketing team. Now a Sr. Marketing Manager, his duties include managing the development Cisco’s UCS TCO/ROI tools; providing sales team and partner tool support; server competitive analysis and positioning; is the marketing manager for UCS X-Series Modular Servers, UCS B-Series Blade Servers, UCS C-Series Rack Servers, UCS S-Series Storage Servers, and UCS Mini. Additionally, he provides support for Intersight Infrastructure Service.

Prior to joining Cisco, Bill was previously with Hewlett-Packard in a number of roles including almost seven years in server options marketing and ProLiant Essentials Software training development and delivery.

Bill’s certifications include a Six Sigma Green Belt (CSSGB) from the American Society for Quality and Project Management Professional (PMP) from the Project Management Institute. He earned his MBA in Marketing from the University of Houston.


July 28, 2017


It’s OK to be fashionably late when you bring 3 more Cisco UCS world records

When we announced our new M5 servers, we posted six new world record benchmarks. This late last week received confirmation of three more world records.     SPECjBB®2015 MultijVM – #1 4-socket server result for critical-jOPS. The Cisco UCS C480 M5 delivered 229,029 – a 78% increase when compared to Cisco’s previous result #1 result.1 […]

July 13, 2017


Cisco UCS M5 C-Series Rack Servers – Evolution and Revolution

Tuesday we announced our fifth generation of Cisco UCS servers. Today, I want to take a deeper look at the M5 rack servers. If you are interested in our new blade offerings, check out my blog from yesterday. We put our hard drive sleds on a diet and the C220 M5 bulked up. Customers asked […]

July 12, 2017


More of everything you love with Cisco UCS M5 Blade Servers

Yesterday we announced our fifth generation of UCS servers. Today I want to take a deeper look at the M5 blade servers. Tomorrow, I’ll tackle the M5 rack servers. More! More! More! The B200 M5 Blade Server has more of everything you love. More cores, more memory, more GPUs. Based on the Intel® Xeon® Scalable […]

July 11, 2017


Cisco UCS continues its world record tradition!

Contributing author: Vijay Durairaj Today we are announcing our latest generation of UCS servers based on the Intel® Xeon® Scalable processor family and 6 industry standard world record benchmarks. Since Cisco first entered the server business, we’ve been setting records and our new M5 servers are no exception. For details on the new Cisco UCS M5 […]

April 17, 2017


Cisco HyperFlex vs. Public Cloud

Late last year, I compared Cisco’s S3260 Storage Server to Amazon’s S3 service. The results shocked a lot of people and spurred a lot comments on the blog.

November 9, 2016


Do you need more storage but fewer servers?

Last week, I discussed the economics of on-premises storage using the S3260 Storage Server vs. the cloud. Net net, the S3260 is 56% less expensive. Today, I wanted to talk about server consolidation of multiple 2RU rackmount servers on to a S3260. Yes, I’m going to try and sell you fewer servers. 2RU rackmount server […]

November 1, 2016


Understanding the Cost Premium of Public Cloud for Active Data

If you’ve read any of my past blogs, you’ll know I focus a lot on the economic impact of Cisco UCS. Today I’m comparing the TCO of hosting data intensive workloads on-prem vs. in the public cloud. What started out as a 2RU rackmount consolidation discussion (more on that next week) turned into a public cloud […]

May 6, 2016


Video Transcoding with the Intel Xeon E3-1285L v4 Processor

Intel® recently released a white paper on FFmpeg Linux transcoding performance with Intel Quick Sync Video using the Intel Media Server Studio on the Intel Xeon® E3-1285L v4 processor.

April 1, 2016


Processor Updates to UCS Mini and M-Series

Yesterday, Girish blogged about the new Intel® Xeon® E5-2600 v4 product family and Cisco’s world record benchmark performance. Today, I want to update you on the changes to UCS Mini and our M-Series Modular Servers.