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Beth McRae

Global Senior Director

Partner Transformation Office

Ms. McRae’s team is currently focused on defining strategies to scale Cisco GTM with the ISV Ecosystem and increase Solution Sales that include integrations with Cisco APIs.

Previously, Beth lead business development for key ISV business plays to expand GTM supporting Cisco architectures. Her team innovated and executed onboarding new priority partners, launching new GTM and developing the ISV portfolio for Cisco overall.

Ms. McRae joined Cisco in 2007 as Director Business Development on the IBM Strategic Alliances team to lead the relationship with IBM Global Services. Under her management, Cisco drove an effort for Unified Communications with the IBM Converged Communications business unit. Success included the global launch of new TelePresence integration and managed service offerings significantly increasing revenue and acquisition of new customers in Collaboration market. Ms. McRae moved to managing Strategic Partners for Cisco – Microsoft, SAP, Pure, nVidia and Intel enabling core alignment between top industry leaders.

Before joining Cisco, Ms. McRae held various leadership positions – Director, Strategy, Managed services Business Development and Global operations for Avaya, VP Channel Sales CoCo Communications, VP Strategic Partners, Vista Information Technologies (a Cisco channel partner), and VP Sales Business Development DocHarbor of Anacomp. Throughout her career she has led multiple partnerships resulting in new integrated solutions and revenue streams as well as leading start-up and acquisition activities.

Ms. McRae’s career spans developing new channels, Managed Services, and Hosted Services for enterprise customers as well as establishing many software development and sales alliances.

Ms. McRae holds an Executive MBA from Foster School of Business, University of Washington. She also holds a B.A. in Radio, Television & Film and a M.S. in Management Information Systems from University of Maryland.

Articles

July 8, 2020

PARTNER

How Do Cisco Partners Make Money with Platform-Based Outcomes?

5 min read

Today’s customer priorities are evolving with a heightened focus on solutions that deliver result-based outcomes with predefined or expected standards. This is one of the reasons customers are going with full-stack solutions.