Antonia-Sophie Diruf

Antonia-Sophie Diruf is a collaboration technology expert and enterprise sales leader with a passion for AI, modern work, and digital transformation. At Cisco, she helps key enterprise clients across different sectors to align their communication strategies with the future of work. Whether driving AI-powered collaboration adoption, hybrid work solutions, or large-scale enterprise transformations, Antonia specializes in translating cutting-edge technology into business impact. With over 10 years in enterprise B2B sales, Antonia has built a career at the intersection of innovation, strategy, and relationship-driven growth. She is committed to continuous learning and regularly expands her expertise through professional development programs—currently deepening her knowledge in Generative AI at MIT Professional Education. Beyond her role at Cisco, Antonia is passionate about sports, IT podcasts, and leadership psychology, always staying ahead of emerging tech trends. Whether discussing AI’s role in the modern workplace or exploring the future of digital collaboration, she is driven by solving complex challenges and fostering transformation.