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Cisco SX10 Gains New Video Fans

When a product does exactly what it promises and more, it can develop almost a cult following. Think iPhone, 3 Series, red soles. You almost don’t need the company brand to know what I’m talking about.

OK, so maybe the Cisco SX10 doesn’t quite stir the same emotions as a sleek BMW or a pair of Christian Louboutin shoes. But I can tell you that people are buying into the promise we made when we launched this entry-level video conferencing solution:  “High quality, simplicity, and affordability come together to create a practical and powerful business class solution for video ubiquity – all at about the price of a PC.”

Over the past 18 months since we launched the SX10, customers have validated our product positioning with their wallets and their feedback. But we know we’ve hit a home run when some of our toughest critics also agree. Take for example, the recent independent review from Wainhouse Research: Evaluation of the Cisco TelePresence SX10 Quick Set Group Conferencing System.” It is testament to the strength of our design and engineering teams that the review aligns with our product promise. Read More »

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Defining a New Playing Field for Telepresence

Video is becoming “The New Voice” in our personal lives as well as in business, with more companies realizing its ROI potential.  We see this  trend towards visual communications as part of the changes in the collaboration space.  Cisco TelePresence is at the center of this trend and we’re committed to delivering the easiest-to-use, highest quality and most compelling experience across our collaboration  portfolio, which by the way is the broadest in the industry.   I invite you to view and listen to an interview I did on this topic at Cisco Live this past July.

Delivering telepresence to everyone.

Cisco is focused on accelerating the adoption of telepresence across all industries, and companies of all sizes everywhere in the world.  Our approach and focus is clearly working, as we’ve seen rapid global adoption of Cisco TelePresence and continuous market share growth. We can see this in the recently published Wainhouse market share report which shows that we are the clear #1 player in telepresence with 52% market share.   This jump in telepresence market share underscores Cisco’s ability to extend our technology to a wide range of new customers, including small and midsize businesses (SMBs). We have the breadth of endpoints, deployment models and interoperability to make telepresence everywhere for everyone a reality.  We are seeing significant growth from customers who are new to telepresence and now see the value Cisco can deliver and the flexibility to meet their unique organizational needs.

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