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Virtual Work Works, But Don’t Confuse Technology with Change Management

April 3, 2013 at 4:33 pm PST

I was in a brainstorm meeting about my team’s next-generation strategy last week, and we made a number of random connections that knitted together a pretty big idea — the kind of dot-connecting that only happens when people with different (and sometime conflicting) perspectives trust each other in the pursuit of an important goal.

Five of us worked on the idea, but only two of us were in the room physically together. Yes, I’ll say it out loud:  three people were working from home.

Much has been said and written recently about the value of working virtually, and I don’t think you can sub-divide mobility into “at home” and “on the road.” Social technologies, video and mobile platforms make it easy to work from just about anywhere.

But as leaders, we have to resist the temptation to confuse technology with change management -- despite our love affair with technology. Any time technology brings a sea-change transformation to the way humans do stuff, especially work stuff, we can’t forget that people work in organizations — and organizations are an amalgam of culture, processes and technology.

All of Cisco’s experience has taught us that Read More »

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