Cisco Blogs


Cisco Blog > Digital and Social

And The Winner Is….

Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congratulations to Cisco’s Corporate Communications Social Media team for two big wins. Our small and mighty team of 11 won two PR News Awards. One for “Best Podcast-Videocast” for the “My Networked Life: True Stories from a Connected World” video series and the other for “Digital PR Team of the Year.”

PR News States: “Cisco Systems’ team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating continuous innovation, is seen in many ways. The team of 11 employees combines that objective—innovation—with an initiative to reach and connect with a broader audience, and position Cisco as a thought leader in the digital space.”

Our team takes a different approach to what we do – using a brand journalism model we focus on great storytelling and creative social amplification. Together we think it’s a winning combination. See for yourself here on The Network, Cisco’s Technology News Site.

network screen grab copy jpg

 

 

 

Tags: , , ,

Calling All Nonprofits: Does Your Video Tell a Powerful Story?

February 6, 2012 at 6:16 am PST

Did you know that by the end if 2012, videos will account for 50 percent of all Internet traffic?

Online videos are powerful storytelling tools. Many nonprofits are using them to attract donors and volunteers, and to multiply the impact they can have on the people and communities they serve.

As a sponsor of the 2012 DoGooder Nonprofit Awards, Cisco will get a chance to recognize four nonprofits that have successfully used video to create meaningful, positive change. Read More »

Tags: , , , , , , , , , , , , , , ,