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Mud, Lightning and Collaboration

GlastonburyDespite having spent most of a weekend stood in mud, rain and thunderstorms at the Glastonbury festival, I’ve spent time since happily reflecting on some of the amazing collaboration between performers over the three days.  Aside from the various bands, whose members (presumably) work closely together all the time to perfect their sound, there were some fairly unlikely partnerships on display too.  Dolly Parton and Richie Sambora from Bon Jovi rocking to “Lay Your Hands on Me” for example. Or Ed Sheeran and Rudimental ripping it up in the middle of an electrical storm.

These combinations got me to thinking about how businesses with very different skill sets and competencies frequently come together to collaborate.  For small to midsized businesses the ability to collaborate effectively with partners, suppliers and customers is often critical to success.

Many organizations collaborate specifically to accelerate growth and innovation.  According to the Plante Moran 2013 Innovation Survey  of 4,225 business leaders,   94% of respondents felt that Innovation was important to sustainability and growth. And three quarters felt that collaborating would increase their chances of success with innovation, with the majority open to sharing financial risk and reward.

“Collaboration was considered a possible jumpstarter for innovation among three out of four of the respondents to the innovation survey.” Plante Moran 2013 Innovation Survey

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