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And The Winner Is….

Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congratulations to Cisco’s Corporate Communications Social Media team for two big wins. Our small and mighty team of 11 won two PR News Awards. One for “Best Podcast-Videocast” for the “My Networked Life: True Stories from a Connected World” video series and the other for “Digital PR Team of the Year.”

PR News States: “Cisco Systems’ team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating continuous innovation, is seen in many ways. The team of 11 employees combines that objective—innovation—with an initiative to reach and connect with a broader audience, and position Cisco as a thought leader in the digital space.”

Our team takes a different approach to what we do – using a brand journalism model we focus on great storytelling and creative social amplification. Together we think it’s a winning combination. See for yourself here on The Network, Cisco’s Technology News Site.

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“The Network:” Cisco’s Technology Newsroom Garners Industry Awards

February 27, 2013 at 6:36 pm PST

Yesterday, “The Network: Cisco’s Technology News Site” was honored by Ragan PR Daily as “Best Online Newsroom.”  (Great .gif of Sandra Bullock on this page as well, by the way!)

And, last month, we received the Grand Prize from Bulldog Reporter 2012 Bulldog Digital/Social PR Awards for “The Network.”  I also talked to Richard Carufel, Editor of the Daily ‘Dog about “The Network” and offered some thoughts for our approach to brand journalism, online newsrooms and offering value to your audience.

Certainly, recognition is extremely nice and we all want some form of this in our lives. The Social Media Communications team at Cisco* is  honored and humbled by these awards and add them to a handful of other great honors over the past few years.

First, thank you, Ragan PR Daily. Thank you, Bulldog Reporter. Thank you, American Business Awards (The Stevie). Thank you, PR News People Awards. But, mostly, thank you, audience.

Why did we get these awards?  In a word: innovation.

Let me count the ways that (imho) we innovate on “The Network” and are continuing to innovate:

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The Network Week in Review and Look Ahead: October 24-28

Happy Halloween Weekend! Everyone figure out their costumes and have all their candy ready for the trick or treaters?! To get in the Halloween spirit, check out this awesome pumpkin a Cisco fan created for us last Halloween. Then, take a look at The Network’s top news stories of the week!

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The Network Week in Review and Look Ahead: October 17-21

It was another busy week here at Cisco! Check out the top news stories of the week.

1.) The Broadband Debate

This new feature addresses the issue of broadband as a basic right. Country by country issues vary, but how can access be achieved? Do you think countries should make broadband access a basic right?

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The Network Week in Review and Look Ahead: October 10-14

Another week has passed and this one went by fast, don’t you think? Check out what Cisco has been up to during this busy week!

1.) A Silicon Valley in the Heart of London?

Check out this new feature on how the UK government and a Who’s Who of high-tech giants, including Cisco, are working to expand a new kind of innovation cluster in London’s East End. How do you see tech hubs around the world evolving in the future?

2.) “Mompreneurs”: Using the Internet for Fun and Profit

Never has it been easier to become an entrepreneur…especially for moms! Learn how women are using social media and the Web to build businesses that offer innovative products and services that make life easier. What social media services or products would make your workplace more productive and efficient?

3.) Cisco Desktop Virtualization Solution Brings Unified Voice and Video to Virtual Environment

This week Cisco unveiled the next phase of its Virtualization Experience Infrastructure (VXI) with a series of offerings and innovations that can deliver uncompromised desktop virtualization experiences. Cisco also announced endpoints that enable high-quality voice and video in virtual desktop environments – a development that could help redefine collaboration in the virtual workspace.

4.) Cisco and Citrix Form a Strategic Alliance

This week Cisco and Citrix Systems announced that they have entered into a strategic alliance to develop and deliver solutions that help customers simplify and accelerate large-scale desktop virtualization deployments. Through this alliance, Cisco and Citrix will drive innovations that simplify the deployment of high-definition virtual desktops and applications and improve end-user experiences over a highly secure Citrix HD-enabled Cisco network.

Here’s what to look forward to next week!

  • The Broadband Debate: Many believe broadband service should be a basic right. Country by country issues vary, but how can access be achieved? Learn more about this issue on Monday!

And that’s it! Have a great weekend and talk to you next Friday!

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