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“The Network:” Cisco’s Technology Newsroom Garners Industry Awards

February 27, 2013 at 6:36 pm PST

Yesterday, “The Network: Cisco’s Technology News Site” was honored by Ragan PR Daily as “Best Online Newsroom.”  (Great .gif of Sandra Bullock on this page as well, by the way!)

And, last month, we received the Grand Prize from Bulldog Reporter 2012 Bulldog Digital/Social PR Awards for “The Network.”  I also talked to Richard Carufel, Editor of the Daily ‘Dog about “The Network” and offered some thoughts for our approach to brand journalism, online newsrooms and offering value to your audience.

Certainly, recognition is extremely nice and we all want some form of this in our lives. The Social Media Communications team at Cisco* is  honored and humbled by these awards and add them to a handful of other great honors over the past few years.

First, thank you, Ragan PR Daily. Thank you, Bulldog Reporter. Thank you, American Business Awards (The Stevie). Thank you, PR News People Awards. But, mostly, thank you, audience.

Why did we get these awards?  In a word: innovation.

Let me count the ways that (imho) we innovate on “The Network” and are continuing to innovate:

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The Network Week in Review and Look Ahead: October 24-28

Happy Halloween Weekend! Everyone figure out their costumes and have all their candy ready for the trick or treaters?! To get in the Halloween spirit, check out this awesome pumpkin a Cisco fan created for us last Halloween. Then, take a look at The Network’s top news stories of the week!

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The Network Week in Review and Look Ahead: October 17-21

It was another busy week here at Cisco! Check out the top news stories of the week.

1.) The Broadband Debate

This new feature addresses the issue of broadband as a basic right. Country by country issues vary, but how can access be achieved? Do you think countries should make broadband access a basic right?

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The Network Week in Review and Look Ahead: October 10-14

Another week has passed and this one went by fast, don’t you think? Check out what Cisco has been up to during this busy week!

1.) A Silicon Valley in the Heart of London?

Check out this new feature on how the UK government and a Who’s Who of high-tech giants, including Cisco, are working to expand a new kind of innovation cluster in London’s East End. How do you see tech hubs around the world evolving in the future?

2.) “Mompreneurs”: Using the Internet for Fun and Profit

Never has it been easier to become an entrepreneur…especially for moms! Learn how women are using social media and the Web to build businesses that offer innovative products and services that make life easier. What social media services or products would make your workplace more productive and efficient?

3.) Cisco Desktop Virtualization Solution Brings Unified Voice and Video to Virtual Environment

This week Cisco unveiled the next phase of its Virtualization Experience Infrastructure (VXI) with a series of offerings and innovations that can deliver uncompromised desktop virtualization experiences. Cisco also announced endpoints that enable high-quality voice and video in virtual desktop environments – a development that could help redefine collaboration in the virtual workspace.

4.) Cisco and Citrix Form a Strategic Alliance

This week Cisco and Citrix Systems announced that they have entered into a strategic alliance to develop and deliver solutions that help customers simplify and accelerate large-scale desktop virtualization deployments. Through this alliance, Cisco and Citrix will drive innovations that simplify the deployment of high-definition virtual desktops and applications and improve end-user experiences over a highly secure Citrix HD-enabled Cisco network.

Here’s what to look forward to next week!

  • The Broadband Debate: Many believe broadband service should be a basic right. Country by country issues vary, but how can access be achieved? Learn more about this issue on Monday!

And that’s it! Have a great weekend and talk to you next Friday!

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The Network Week in Review and Look Ahead: September 19-23

TGIF! Before you start enjoying your weekend, check out The Network’s top news stories of the week!

1.) 2011 Cisco Connected World Technology Report

Did you know that two out of five college students say the Internet is more important than dating, hanging out with friends, partying and listening to music? This is just one of the many findings from the Cisco Connected World Technology Report. Discover the rest of the findings here.

2.) Creating Videos that Resonate with Your Customers

Unfortunately, there’s no sure-fire formula for creating viral videos. But videos that offer useful information, not just entertainment, can spark the most interest among customers. What B2B videos have you found most useful?

3.) How the Evil Networks of Science Fiction Became Your Best Friend

Science fiction networks have traditionally menaced humanity. But when they fail, we realize our reliance on them and how they connect us both singly and together. What is your favorite “science fiction network”?

4.)  More Than Just a Vendor: How Cisco Differs from the Competition

For more than 25 years, Cisco has systematically invested in customer relationships and developed a reputation for doing whatever it takes to deliver on its commitments. Learn more about how Cisco sets itself apart from the competition.

Take a look at what The Network will be highlighting next week!

  • The Future of the Social Web: Social Graphs Vs. Interest Graphs: Social networks seemed poised to take over the Web. In reality, they still have a ways to go in delivering targeted services to customers. Check out this new feature on Monday!
  • Now Playing on the Intranet: Video for Internal Communications. Internal communications  professionals are always looking for ways to get time-strapped employees to pay attention to company news. Today, enterprise social media tools have turned internal communications into a two-way dialogue, allowing employees to participate in discussions, share ideas, and ask questions.

And, that’s a wrap! Have a great weekend everyone!

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