In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.
In that particular instance, I spoke about:
- The responsibility of marketing to provide qualified leads to sales
- The need for service level agreements (SLA) dictating process for how those leads are handled
- Including a timeline for SLAs that illustrate how those leads will be pushed through the process
As we continue the revenue-generation marketing journey here at Cisco, operational implementation was the next step. Today, I want to share with you some of the best practices we’ve discovered during that implementation. Read More »
Tags: Cisco, cisco partner summit, ciscops14, partner, revenue generation marketing, Sherri Liebo, vps
Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing. I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast.
Glenn: Why don’t we start with this concept of revenue-generating marketing, and tell us a little bit about the journey that you’ve been going through.
Karen: I wanted marketing to be viewed as a revenue center versus a cost center, because then it becomes a very different discussion about the value, the role of marketing, and the investment that a company is willing to make.And frankly, in some cases, marketing should be seen as a cost-to-serve model in terms of where marketing can lead the generation of demand, particularly with customers in the mid-market and with our partners.
Glenn: Can you talk a little bit more about what revenue-generating marketing really means? Read More »
Tags: Big Data, Cisco, customer, Karen Walker, marketing, midmarket, partner, revenue generation marketing, social
The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour.
In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. Of course you can re-read my previous blog, but “no matter how great your strategy may be, you should check the metrics to make sure it’s working” nicely sums it up.
I also touched lightly on how sales and marketing should align in order to make revenue-generation marketing successful and that is the topic I would like to focus on in this blog. Read More »
Tags: Cisco, partner, revenue generation marketing, Sherri Liebo
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Richard McLeod stopped by the Channels Blog this week and dared partners to be bold in collaboration. Coming off a fabulously successful Collaboration Summit, Richard reiterated his mantra of “dare to be bold” around four key imperatives.
If you attended Collaboration Summit, check out Richard’s follow up blog and reinforce the lessons from the event. Even if you didn’t attend Collaboration Summit, Richard’s blog is a great place to catch up on what you might have missed. Read More »
Tags: Cisco, collaboration, partner weekly rewind, revenue generation marketing, richard mcleod, Weekly Rewind
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Ken Trombetta, vice president worldwide channels for Enterprise, Architectures and Solutions, was back on the Channels Blog this week with some great new insight around BYOD.
Ken used the information from the Cisco IBSG BYOD Financial impact study and expanded on mobile users willing to invest in BYOD and how BYOD delivers productivity gains and cost savings.
Be sure to join the discussion with Ken and give some feedback on your thoughts around mobility. Read More »
Tags: Bring your Own Device (BYOD), byod, cisco partner weekly rewind, partner weekly rewind, revenue generation marketing, Weekly Rewind