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Fresh Perspectives on Monetization in Programmable Service Provider Networks

bioShot-sWritten By Wayne Cullen, Senior Manager, Service Provider Architectures

Agility. Scalability. Automation. Orchestration. Programmability. Service providers are exploring such an array of new and exciting capabilities these days! You hear a lot about lowering costs by increasing efficiency and decreasing complexity.

But what about monetization? More specifically, do programmable networks help make you money while also saving it? What are the competitive benefits that lead to higher revenues from service agility and faster time-to-market? According to a 2013 Heavy Reading study, that’s a top expectation of service providers when asked about the potential benefits of software-defined networking (SDN). The Open Networking Foundation (ONF) has also promoted monetization opportunities based on SDN through new service creation and the enhancement of existing ones due to faster service creation, easier scalability, and mass customization.

Enhanced Revenue Generation with SDN-enabled Applications and Services Read More »

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Making a Case for Programmatic Interfaces in Existing Service Provider Networks – Going Beyond Software Defined Networks

The communications industry has come a long way from fixed, inflexible telephone service optimized for voice to dynamic IP-based connections offering converged voice, data, and video capabilities. Now, both residential and business users are increasingly more mobile and distributed, as are the cloud-based services, applications, and content they want to utilize. Service providers must therefore support a more diverse customer base with more distributed content and applications across multiple geographies, yet still maintain a secure, reliable, and consistent quality of experience regardless of device and physical location.

In the face of greater traffic demands and the risk of becoming lower-margin “commoditized pipes,” network operators must react to three key challenges: Read More »

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OK, Now What?

August 29, 2012 at 10:55 am PST

 “Each success only buys an admission ticket to a more difficult problem.”

-- Henry Kissinger

Following the early successes with network programmability,  the natural question that arises is “where do we go form here?”  Certainly some good things have been accomplished, but in many ways the real work is just beginning. David Ward just posted some musings on where we go next with programmatic interfaces for the network--its a good read and I encourage you to check it out.

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What Comes Next with Cisco and the ONF?

June 28, 2012 at 10:54 am PST

So, goings on with OpenFlow and the Open Networking Foundation (ONF) are always lively topics for discussion.  Since our announcement of Cisco ONE at CiscoLive, a number of folks have asked me if the announcement of our strategy changes our view of the ONF or the role of OpenFlow—the short answer is, simply, no.

We continue to strongly support ONF and its efforts related to SDN and our support has and will continue to been demonstrated in tangible ways.  One of the elements of the Cisco ONE announcement is onePK, which is an enabling technology and one of the things it has enabled is the development of our OpenFlow agents.  Similarly, we have introducing controllers and working with our customers to develop the technology.

What seems to surprise a lot of folks is that our contributions to ONF go beyond our own internal development efforts:

Technology Advisory Group - Chartered to provide high-level guidance on any technical issues faced by the ONF Board in which feedback is requested.

Hybrid Working Group - Document the requirements for a hybrid programmable forwarding plane (HPFP).

  • Chaired by Jan Medved
  • Hybrid Use-cases document: Co-author: Bhushan Kanekar
  • Hybrid Switch Architecture -- Integrated: Co-author Bhushan Kanekar
  • Hybrid Switch Architecture -- Ships in the night: Co-author Dave Meyer
  • Terminology document: Co-authors: Dave Meyer, Bhushan Kanekar

Beyond these two working groups, the Cisco folks, including Jan Medved, David Meyer, Josh Littlefield, Andrew Thurber, Alex Clemm, Mark Szczesniak and Bhushan Kanekar have been active in other workgroups including the Configuration & Management Working Group and the Extensibility Working Group.

Beyond these efforts, David Meyer has been a rock star across the board including contributions to the “OF futures” discussions and recently received an award from the ONF for his contributions.

To net things out, Cisco expects to be a pacesetter with regards to network programmability and SDN and our efforts with ONF will continue to be part of that strategy.

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Back to the future: the Open Networking Foundation

Along with several key industry players we announced the formation of and participation in ONF, the Open Networking Foundation with the purpose of promoting a new approach to networking, called software defined networking, open standards based of course, and implicitly open source since all compute loads (or clouds) need and want both, as we are continuously reminded.

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