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Inflection Point: Cisco Sets the Pace of Mobility Innovation

At Cisco, we take very seriously our ability to anticipate and catch market transitions. A few years ago, we saw a market transition that would affect our Service Provider customers in the area of Mobility. With 3G, 4G and Wi-Fi deployments rising, the world was clearly shifting from Coverage, Capacity to Services… and the importance of customer experience rising amongst operators worldwide. As a result, we set in motion a new strategy for our Service Provider Mobility Group (SPMG). The key to our strategy was to develop an architecture that would enable Service Providers to offer a differentiated experience to their customers.

Our Mobility CTO Paul Mankiewich refers to the new mobility operator requirements as “the Grand Challenge.” The inflection point is here. Not only do our key SP customers recognize it, but our competitors are also seeing the tremendous business opportunity represented by the “Grand Challenge,” especially as it relates to emerging Monetization use cases that are propelling the market’s rapid growth.

Our vision to Read More »

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Videoscape Unity: Live at CES

If the start of a New Year is the best time to create new resolutions, then we’re defining our resolution for 2013 to be unity in video experiences. Now that our SP and media customers have deployed services to tablets and IP devices in addition to TVs, the next step is to unify and innovate the video experiences delivered across all screens. Today at CES 2013 in Las Vegas, Cisco introduced Videoscape Unity, the new and expanded Videoscape platform designed to do just this – unify and innovate video experiences. .(We hosted a press conference, carried live across the Internet. If you missed it, a replay is available after 3 p.m. PST by clicking here.) We demonstrated the types of experiences Videoscape Unity can deliver in service provider environments today, and provided a future-looking view of what we are doing to make these even more immersive and engaging.

As an added feature, Marthin De Beer, senior vice president of Cisco’s Video and Collaboration Group, hosted a panel of our customers to talk about and share their visions for “The Future of TV: Above and Beyond TV Everywhere.” Panelists included:

  • Len Barlik, executive vice president, chief product officer, Cox Communications
  • Bill Bradford, senior vice president, Digital Media, Fox Broadcasting
  • Joe Inzerillo, senior vice president, Multimedia and Distribution, Major League Baseball Advanced Media
  • Balan Nair, executive vice president, chief technology officer, Liberty Global
  • Andrew Olson, director of product planning and design, BSkyB

So what is Videoscape Unity exactly?   Read More »

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Cisco Live 2012: Replays, Resources, and More!

June 27, 2012 at 11:03 am PST

With Partner Velocity, Partner Summit, and Cisco Live under our belts, we’re sad to say “goodbye” to this year’s conference season.

It was tons of fun getting to meet so many partners in person during the events, and the Cisco Channels team is looking forward to seeing all of you again next year.

But before we do, we wanted to share a full recap from Cisco Live! 2012, starting with our favorite photos.

No, you’re not having a déjà vu moment. The San Diego Convention Center was a popular spot for events this year.

17,000 in-person attendees! And almost half were first-time attendees.

Demo time during Chairman and CEO John Chambers’ keynote on day two of Cisco Live.

Cisco CTO Padmasree Warrior discusses the Cisco Open Network Environment (Cisco ONE).

Cisco partners showing off their new Cisco partner logos. (Find out how you can be entered into a drawing to win US$2000 in Joint Marketing Funds simply by sharing your updated or new marketing assets featuring your new Cisco partner logo.)

Couldn’t make it to Cisco Live this year and want more? We’ve got you covered!
Keep reading to get a full recap from the event, including a list of Cisco Live resources, replays, videos, announcements, blogs, and news coverage.  Read More »

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A New Type of Publication

Jon Ashley, the editor of the newish publication, Cisco Services Dynamics recently asked me if I’d be interested in providing an article on Cloud Computing.  I gladly agreed and after a quick briefing from Jon was off and typing.  While none of this is all that unusual, it turns out that Cisco Services Dynamics is a different sort of publication.

The first thing that sets Dynamics apart is the emphasis placed on having the articles be informative, concise and, focused on Services.  Since I was planning a piece on Cloud it seemed this would be a bit of a “no brainer”.  However, I found my first draft lacking in a couple of areas.   For starters I was not all that concise; I was frankly a bit long winded.  Secondly I missed the mark on being informative.  Seems I, like many marketers, confused informative with selling.   However with a bit of coaching from Jon I was able to re-work my piece and submit it for publication.

Recently I received an email letting me know Cisco Services Dynamics Edition 3 was officially available; and thanking me for my contribution.   This is where another nice feature of the publication came to light.  You can choose to receive the publication in a printed format, on-line, or both.   I choose the on-line version and found that it takes advantage of its on-line format and provides much more than a pleasing interface that allows you to “turn the pages”, share via Twitter and LinkedIn, and integrated video and expanding text boxes.

Read More »

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The Network Week in Review and Look Ahead: October 10-14

Another week has passed and this one went by fast, don’t you think? Check out what Cisco has been up to during this busy week!

1.) A Silicon Valley in the Heart of London?

Check out this new feature on how the UK government and a Who’s Who of high-tech giants, including Cisco, are working to expand a new kind of innovation cluster in London’s East End. How do you see tech hubs around the world evolving in the future?

2.) “Mompreneurs”: Using the Internet for Fun and Profit

Never has it been easier to become an entrepreneur…especially for moms! Learn how women are using social media and the Web to build businesses that offer innovative products and services that make life easier. What social media services or products would make your workplace more productive and efficient?

3.) Cisco Desktop Virtualization Solution Brings Unified Voice and Video to Virtual Environment

This week Cisco unveiled the next phase of its Virtualization Experience Infrastructure (VXI) with a series of offerings and innovations that can deliver uncompromised desktop virtualization experiences. Cisco also announced endpoints that enable high-quality voice and video in virtual desktop environments – a development that could help redefine collaboration in the virtual workspace.

4.) Cisco and Citrix Form a Strategic Alliance

This week Cisco and Citrix Systems announced that they have entered into a strategic alliance to develop and deliver solutions that help customers simplify and accelerate large-scale desktop virtualization deployments. Through this alliance, Cisco and Citrix will drive innovations that simplify the deployment of high-definition virtual desktops and applications and improve end-user experiences over a highly secure Citrix HD-enabled Cisco network.

Here’s what to look forward to next week!

  • The Broadband Debate: Many believe broadband service should be a basic right. Country by country issues vary, but how can access be achieved? Learn more about this issue on Monday!

And that’s it! Have a great weekend and talk to you next Friday!

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