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New Shopping Experiences during the 2012 Holiday Season

Being a resident of San Francisco, one advantage of is the amount of shopping within walking distance.  This year several retailers timed their store openings and remodel to coincide with the holiday season shopping,  which is expected to grow 4.1 percent over last holiday season, according to National Retail Federation.

These retailers understand they are competing against “showrooming”  with E-commerce only retailers and consumer uncertainties over the economy.  Many have developed unique shopping experiences to attract customers  and here are some that stood out for me this holiday season before I head over to New York for the NRF 2013 Convention in January.

1. Uniqlo San Francisco

Uniqlo is a Japanese based international fashion retailer which opened its San Francisco store this October with great fanfare, including enlisting Japanese YouTube feline star Maru to promote their San Francisco store opening.

Some of the things that stood out for me at the store are:

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Black Friday and Cyber Monday – Happy Thanksgiving to all Retailers and Shoppers

This Friday starting at midnight marks the official start of the holiday shopping season for American consumers.  After the traditional thanksgiving feast (Many Retail Stores are opening at midnight with specials) up to 152 Million Shoppers are expected to visit stores and websites this Black Friday Weekend, according to NRF Survey published in November. 

As we approach this long weekend holiday, I thought I’d share a few articles that would make good reading while the turnkey is in the oven.

  • Laura Heller wrote an article on Forbes Blog “The Point of Purchase”  analyzing Walmart’s Black Friday Advertising  as a reflection of trends for the retailers strategy this year. 
  • The publishing of the Neiman Marcus Christmas Book is always noteworth and this year is no exception.  Neiman Marcus generates a huge amount of press coverage and brand exposure for the holiday catalog.

I’d like to wish all the retail staff in the stores and  web operations that I know will be working hard this weekend a Happy Thanksgiving.

See you all in January at the National Retail Federation Conference and Expo in New York City!

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