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Take the Chaos Out of Holiday Shopping and Increase Sales By 50%

‘Tis the season for bold and forward-thinking retailers to try new things! Excitement is building as many innovative retailers focus on areas to make the holiday shopping experience better for their customers.

Enhancing Retail Mobile Apps


Some retailers are using mobile apps to help customers spend less time gathering deals and waiting in line, and more on finding the gifts their friends and family want:

  • Target makes it easy for parents to play Santa by enhancing their kids’ wish list app. This app includes new holiday games and a kid-friendly search function to add products in a “letter to Santa.” Parents then log into adult mode and respond to the letter, buy the presents directly, and share the list with relatives.
  • Kohl’s mobile app lets shoppers gather all their deals in one place by scanning gift cards, Kohl’s Cash, and Yes2You loyalty rewards into a mobile wallet. Customers also enjoy accelerated checkout in stores using Apple Pay.
  • Walmart’s mobile app lets customers build holiday wish lists by scanning items while shopping in stores, which can then be accessed by friends and family members using the app’s search feature. The app also directs consumers who order presents online to pickup locations in the store.

Creating a Better Omnichannel Experience


Retailers are also connecting online and offline channels with technology in the store to make sure customers don’t leave empty-handed:

  • Gamestop helps customers who want to avoid lines at all costs by letting them order products with their mobile app and pick it up in the store. If a shopper starts their shopping journey in the store, sales associates equipped with mobile devices will help them browse the complete online inventory, ship products to their home, and check out quickly with Apple Pay and Android Pay.
  • This year Kohl’s is debuting a “Ready for Pickup” email to alert customers that their order is ready, complete with an in-store map directing them to a pickup kiosk. Customers use just one shopping cart whether they’re shopping from their smart phone, tablet, or desktop.
  • Dick’s Sporting Goods is providing customers with an “Endless Aisle” experience. If an item is sold out in the store, the customer can use a digital kiosk to order the item, or work with a sales associate to have the item shipped to their home, often free of charge.

These innovations are supported by Cisco research on digital shoppers, which confirms that shoppers are very willing to use mobile features related to product research, purchase, delivery, and product support. In fact, 63 percent of customers surveyed would use in-store guidance to navigate to desired products, 60 percent would scan barcodes when shopping, and 49 percent would use mobile payments. Retailers can expect improved satisfaction and conversion by investing in mobile experiences that provide convenience and value to the customer, and avoiding features that complicate the shopper journey.

Cisco has also found that retailers can turn shoppers into omnichannel customers by allowing them to use in-store technology to purchase out-of-stock items. In a previous holiday season, Cisco customer Tesco combined online and in-store shopping experiences to exceed online holiday sales targets and achieved more than 50 percent sales growth.

We’re looking forward to seeing what kind of results progressive retailers will deliver this holiday season. Share what innovative approaches you are seeing in the marketplace and where you are placing your bets this season!

For more innovative retail strategies, see our Top 10 list of how you can create the ultimate shopping experience.




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The Mobile Workspace For Collaboration

The first thing you may wonder is how can you have a mobile workspace. After all, the point of being mobile is that you can be anywhere and if you’re anywhere, you may noScreenshot_2015-09-01-13-37-31t have a physical workspace. This means your accessories must also be mobile. They should fit in your pockets, or at least a laptop bag. Most people will argue that a laptop is a portable device, not a mobile device. Even if it is equipped with mobile connectivity. Consider what devices you use most when on the road.

The first piece of your mobile workspace is your mobile phone or tablet. The phone is the foundation for the mobile workspace.  I don’t own a tablet. I prefer something that fits in my pocket. When I’m on the go, I use my mobile phone as my primary means of communication. Today I have the Samsung Galaxy S5 Active and I’m happy with it.

There are some key collaboration applications that you need to realize the most value of the mobile workspace.

My collaboration user persona is that of a mobile worker. I spend time in the car. I spend time among the buildings on the Cisco campus.   I also spend time with customers and attending events. Read More »

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Private LTE : The Service Provider Opportunity

Ian RossGuest Blog by Ian Ross, Global Solution GTM Manager

In this second of a series, Ian Ross from our Mobility Solutions and Architectures team explores the Service Provider opportunity around Private LTE networks.

In my last blog I outlined the growing level of interest in private LTE networks; triggered when an enterprise has specific design, operational or performance requirements that can’t be met by public services.

On the surface this may look like a marginalisation risk for service providers, and within the context of legacy offers this would be right. However, while we see a growing interest from enterprises in some verticals in having their own LTE wireless infrastructure, Service Providers are far from precluded from a role in enabling these and in some markets are instrumental.

Women Mobility workplace

New markets require new offers

While virtualisation is lowering barriers to adoption, the drivers for Private LTE are Read More »

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Leading the Evolution of the Mobile Packet Core

I was reading the latest ACG Research report on Mobile IP Infrastructure and reflecting how the importance of the IP Packet Core has evolved, and how the technology leaders in this area have also evolved.

Back in the “3G era” the Packet Core sat alongside the Voice Core, and was considered an adjunct to the Radio Access Network. The traditional RAN vendors would often bundle the core as part their end-to-end contract. Since initial data services where Mobile Broadband, and monetisation was just based on volume, 3G Packet Cores were all about “feeds and speeds”.

With 4G/LTE the all-IP nature makes the Packet Core the heart of Read More »

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NFV RoI: The Current Business Drivers for Mobile Virtualisation

Paul JessemanWritten by Paul Jesemann, Cisco Solution Consultant, Mobility Architecture, APJ, September 2015

If someone were to define a safe bet, it would be on the number of blogs about NFV (Network Functions Virtualization), its drivers and benefits out there, by far exceeding the actual number of Virtual Network Functions deployed. So please let me try a different perspective.

We have been talking about NFV for more than two years now. There is no shortage of studies and surveys on its drivers and potential, but what can be said about reality? Read More »

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