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Social Selling for B2B and Manufacturing

January 9, 2012 at 11:05 am PST

What is Social Selling?

You’ve probably heard of it; you may have even done some research to see if it’s “right” for your business. However, if you’re active in social media, you may be participating in social selling without even realizing it.

It is difficult to pin down an exact definition for social selling, as it depends on whom you ask. In short, social selling is the use of social media for generating and executing sales, but in a different way than traditional B2C. It is based on relationship building, and customers know who you are before you engage them in the sales cycle. Read More »

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Cisco Live UK 2012 Industrial Sector: Get a head start solving business needs at the Industrial Solutions Booth

January 9, 2012 at 10:24 am PST

Cisco Live UK (January 30th-Feb 2nd in London)  is right around the corner.  A good number of our attendees hail from the industrial verticals such as Transportation, Oil & Gas, Water/Waste Water Treatment, Automotive, and Food & Beverage and Consumer Packaged Goods.

These industrial companies are wrestling with business challenges such as reducing costs, speeding time to market and improving production uptime. How does Cisco play in the industrial space you ask? Read More »

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Predictions for Social Media in 2012

January 4, 2012 at 11:23 am PST

My colleague Peter recently wrote a great blog about Thomas Edison’s predictions for 2011, which he made in 1911. While Edison didn’t predict Social Media, I thought it would be interesting to post some predictions on the subject for 2012 from an article on socialmediaexaminer.com —  and the predictions’ possible influence on our blog: Read More »

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2011 – Not the End, Not the Beginning of the End, but the End of the Beginning….

December 31, 2011 at 7:24 pm PST

One of Winston Churchill’s most memorable war speeches came on 10 November 1942 at the Lord Mayor’s Luncheon at Mansion House in London, in response to the Allied victory at the Second Battle of El Alamein. Churchill stated:

“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

My father was always proud that he had taken part in the first battle that changed the tide of World War II. He was 19 years old at time and had been on active duty for only 10 days! He was particularly proud that Churchill had said: “Before Alamein we never had a victory. After Alamein, we never had a defeat.”

Well, the point of all this is to blow the trumpet for this Manufacturing Industry Blog from Cisco and your group of Industry Gurus. With only a few bloggers and blogging for only a year or so, we managed to achieve several notable awards:

  • I, Peter Granger, was proud to accept the “Best Newcomer Blog Award” on behalf of the team – we managed to get folks to stay on our blog longer than any other Cisco blog! A real achievement for the team!
  • Andrew Lach, our Blog Admin Manager managed to top the charts of prolific bloggers two months in a row, and became a featured blogger several times.
  • The rest of the team, Mark Wylie, Kevin Davenport and Paul Didier, continued to impress the Industry with their thought Leadership.

So, what of the future? Read More »

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Edison’s Predictions for 2011 – yes, there are still a few days left before 2012!

December 30, 2011 at 12:51 am PST

This is the time of year that some of us bloggers decide to pontificate about the New Year that’s to come and what it will hold. Well more of that from me and my colleagues in a few days time.

Edison - courtesy Library of Congress

With just a few days left in 2011, I see that the incandescent light bulb is on its last legs, according to legislation that passed through Congress in 2007, and is being enacted by the Federal government soon. California has already started it’s ban on the old light bulbs ahead of time – no more three-way light bulbs! What are we going to do now?! Poor Edison – one of his key inventions put out to grass as it were!

There are some things difficult to predict – Samoans will go to sleep tonight on Thursday and tomorrow wake up on Saturday, so that they can be more in line with their trading partners in the west, like Australia. That’s a way of localizing your supply chain. Who would have predicted that?

Manufacturing Gurus at work...

Caffeinated beer is on its way out too. Never tried the stuff myself, but I don’t think it will stop folks drinking energy drinks and vodka cocktails. I remember enjoying a couple of those at the Minus5 bar at CiscoLive 2011 in Vegas this year with some colleagues. It was a way for the sponsor to get us to take notice of what they did and work with them in the networking industry. Funny, but after a couple of those special drinks none of us could remember what on earth it was they were trying to sell us! Note to self: don’t use that method in our marketing campaigns!

So, back to Edison’s predictions. Oh yes, he made some in 1911 and predicted what the world would be like in 2011, so let’s see how well he did 100 years on. I predict that Edison’s predictions will be mostly 50/50 by the year end. Here’s why.  He said: Read More »

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