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Cisco Expands the Reach and Power of Unified Access to Drive Business Innovation

Over the last 15 months Cisco has revolutionized how organizations provide reliable, secure access to end-users and devices that connect via wireless, wired or VPN networks. This new approach to unified access delivers significant operational improvements by delivering One Policy, One Management, and One Network. However, operational improvements are only half of the story. As a key solution within the Cisco ONE Enterprises Network Architecture, Cisco Unified Access allows IT to shift from merely managing the network to driving business change by delivering new connected experiences.

Business Innovation Starts with Mobility

IT is looking beyond just securely onboarding mobile devices to now scaling the access across devices. The goal is to provide the best possible user experience for rich media applications while managing the applications and content on these devices.  Mobile device use continues to grow and the bandwidth required by the applications on those devices is likewise increasing. Higher mobile density, and the need for an infrastructure that can handle it,  is becoming a necessity: Read More »

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Leveraging Location: Cisco Sets the Curve with Facebook and Other Partners

Have you heard? Many organizations are now realizing that they can leverage location-based services to provide personalized mobile experiences and customer analytics. It pays to stay connected to your consumers and enhancing the mobile experience. Today at Interop New York, we unveiled a number of new product and solution innovations built to expand on and extend the power of Cisco Unified Access to drive these new connected mobile experiences.

Nearly one year into announcing our Connected Mobile Experiences (CMX) solution, and with today’s announcement, there’s even more. We’re kicking off a deep dive blog series to give you an in depth look at the new enhancements, but for now here’s a taste of what’s new:

CMX for Facebook Wi-Fi 

CMX for Facebook Wi-Fi allows retailers, hoteliers, restaurants, and more to engage and analyze customers and guests using the Cisco and Facebook Wi-Fi platforms. It enables guests to easily connect to the Wi-Fi network using their Facebook credentials and “check-in” to the venue’s Facebook profile. The check ins give venues additional marketing and branding opportunities through broadcasting through guest news feeds, as well as valuable demographic information. See how a conference center, Evergreen Brickworks, is using the solution:

CMX Analytics

Enhanced onsite analytics have a revamped UI to show you how, where, and when customers and visitors are moving throughout a venue. Read More »

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The Use and Impact of Social Media: A Blog Post

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In recent years, social media has become the staple of communication. I remember when I was only about 11 years old and I first discovered the wonder of Myspace. This tool (the first of its kind) led the way to Twitter, Facebook, LinkedIn, Pinterest, etc. Social media opened up a whole new world of opportunity and how people communicate with each other and even businesses. However, the power of social media comes with a price if you do not know how to use it. That is why, when it comes to social media, a person must realize who their audience is and what they would like to portray. There are a few key points when deciding to use social media as a platform of communication:

  • Start with listening to your audience and observing their activity prior to engagement.
  • Create a strategic Social Media plan.
  •  It is also important to set goals that you want to achieve overall and pay attention to how social media plays into these goals that you have.
  • Set goals that map your overall objectives (personal/professional use).

When you’re using social media for personal use, you may have a different audience and a different reason for your posts than if you were using social media for professional use, where your views are projected onto the organization as a whole. In a professional setting, social media can be used as a tool for an organization to communicate with their customers. Customers may use this tool to express to the organization how much their products/services do for them, or possibly what they don’t do for them. There are also people who use social media purely to induce negativity, and they will be around no matter the platform. They are called “trolls” and it is best to avoid them and to pay them no attention.

Whether you choose to use your platform for business or personal use, it is always necessary to remember these tips:

  • Remember that whatever you post is most likely accessible to others as well.
  • What you post can end up on search engines and on other people’s news and activity feeds.

These have been the most important lessons that I have learned in my experience and utilization of social media. Listen, create a plan, set goals and be aware of your audience and the content that you are posting. These days where there seems to be a “no limits” attitude with sharing information, which has in turn caused people or businesses a lot of trouble. What important lessons have you learned about social media? Are there any mistakes that you’ve made on a social media platform that caused you problems? What advice would you like to give others on their usage of social media? I would love to hear your thoughts.

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Professional Social Media: From the Eyes of a College Kid

Social Media has been an integral part of my life ever since my Mom allowed me to create a Facebook page my freshman year of high school. Sites like Facebook, Twitter, LinkedIn, and even Webex Social, have completely changed the way I interact with others.

As I make the transition from a collegiate environment to a more professional environment, many interesting points have been brought to mind. I have compiled a list of pointers that I have learned over time and thought I would share them with all of you!

 

Be Aware of Your Audience:

I like to think of a post on social media as an email to all of your following. Just like an email, a recipient may or may not read your post, and they may or may not be interested in the content of the post.

Generally, whatever someone posts on a social media channel will be available to ALL of their followers unless they specify against this. This means that they either have to only post material that is appropriate for all or monitor their following to ensure that whatever they post is acceptable. This is more applicable to personal accounts as the content on professional accounts will most likely be professional in nature. Sites like Facebook are getting better at giving you tools to provide contents to certain predetermined groups of followers only. For example: they could upload an album of pictures from their family reunion and then share the album only with their “immediate family” Facebook friends group.

 

Define Your Goals BEFORE Implementing a Social Media Campaign:

This point is something that was heavily stressed in the Cisco Social Media Training and Certification program and I think it is a really good idea.

Whenever someone uses social media, they should have some type of agenda. In high school, one might just be trying to pass the time or stay up to date with who is dating whom. In college, one may be trying to build a network with their peers or discuss plans for Friday night. At a professional level, one may be trying to spread the word about a new service that they are offering or requesting feedback about what the public thinks about certain ideas. Whatever the agenda is, it is quite valuable to identify this agenda prior to the implementation. You see this with most projects. Diving into a project head first without stepping back and looking at what you aim to accomplish first is often a dangerous practice.

The same goes for social media campaigns. By identifying what you aim to accomplish, you are able to for efficiently implement a strategy to accomplish your social media goals.

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The Weakest Link Analogy with Professionalism:

A chain is only as strong as the weakest link. I think this common saying applies to how a social media channel is viewed from a professional standpoint.

I believe that a channel is viewed at the level of professionalism as the least professional post. A Facebook page can turn out great weekly content about a company written at a high professional level, but as soon as an inappropriate post is made and someone sees it, that follower will associate the channel with that lower level of professionalism. This just means that, when in charge of a social media account, a professional reputation must be constantly upheld.

 

Social Media Representing a Something Bigger Than Yourself:

When dealing with social media, there is a huge difference between a personal account and a professional account. With a professional account, the creator is representing a company or a product (in some cases the product being the creator themselves i.e. Linkedin). Where as with a personal account, you have complete freedom over post content. We are seeing more and more incidents today dealing with social media snafus causing major problems.

When watching ESPN, we will often see that a player had impulsively tweeted that he wanted a trade or thought the coach was in violation of some rule which will often set off a chain reaction of events often resulting in disciplinary action all across the board and media backlash. Many companies experience their social media campaigns go horribly wrong due to a misinterpretation on how a specific tactic would be received (see this article for several of these breakdowns http://mashable.com/2012/11/25/social-media-business-disasters-2012/). Social media takes what used to be private interactions and puts them on a pedestal for the entire world to see if they so desire. This can be extremely helpful in some regards but also potentially dangerous.

The bottom line is that, when dealing with a professional social media account that is representative of something bigger than oneself, it is important to be aware of the magnitude and possible ramifications of ones decisions.

 

Identify a Posting Environment’s Style:

This final point has to deal with posting on an unfamiliar environment on a social media platform.

Not everyone online is interested in holding a professional conversation with you. In modern day internet slang, it is said that there are many trolls out there. A troll is basically someone who posts off topic, offensive, irrelevant, comical, or derogatory comments on a social media post essentially for fun. Some may be surprised that this exists but yes, it is definitely something to look out for. When first encountering an unknown social media environment, evaluating the landscape to see what type of activity is going on there. Say for example that someone searches: “Lawn Care” on Facebook looking to post a serious question about why you are having weeds grow in their lawn. There will probably be some results that consist of pages that are filled with trolls that will not be able to contribute constructive responses to their questions. A good rule of thumb is to look at a few of the past posts and responses and determine if the specific social landscape is appropriate for your needs. Also, if you are engaged by a troll, the best thing to do is just ignore them.

 

What differences have you noticed between utilizing social media in a professional manor vs. a personal manor? Do you anticipate social media becoming more prevalent in todays society? Do you have any additional observations?

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Exploring Social Media with Caution

May 15, 2013 at 8:39 pm PST

Today, we have never been so connected and accessible.  Information has never been that easy to get.  And we’ve never been spoiled with so many updates.

I used to remember sending snail mails (from Manila) to my grandma who was living in the U.S. back then.  That took a lot of time.  I remember my friends sharing with me that they stayed up late by writing excitedly in their diary.  And I remember spending time in the library to research on the works of Picasso or to learn more about the Renaissance Age.  How time has changed.

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