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Decoding Social Media Measurement

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving.

September 26th Let's Chat! #Ciscosmt Twitter Chat

September 26th Let’s Chat! #Ciscosmt Twitter Chat

And as social media continues to become more of the way business is conducted, I’ve seen a shift in what experts are focusing on and recommending.

Join me and our special guest,  Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, for a #Ciscosmt Twitter chat on Thursday, September 26th from 9-10am PT. As part of our monthly “Let’s Chat! #Ciscosmt Series” chats, Charlie will share his listening, measurement, and monitoring expertise and we will:

  • Discuss ways to make sense of all the social media metrics
  • Share measurement, listening, and monitoring best practices
  • Identify metrics to focus on
  • Explore examples showing social media measurement’s impact on business
  • Determine how to make sense of all of the data
  • Review ways to up-level measurement practices in a company
Let's Chat! #Ciscosmt Series Measurement Twitter Chat

Let’s Chat! #Ciscosmt Series

 

Let’s make this a really interactive session. Bring your questions for Charlie and share your own insights and examples throughout the chat or even prior to the session. We’re looking forward to your interactions!

 

For those that might be new participating in a Twitter chat, here are some quick details:

What is a Twitter Chat?
Twitter chats are scheduled gatherings of Twitter users to discuss a given topic, using a hashtag to keep track of conversation.

How do I participate?

  • There are many ways to participate in a Twitter chat. You can use a dedicated chat platform, (i.e. Twubs, TweetChat, Tchat.io, etc.), your favorite Twitter client (TweetDeck, Hootsuite, etc.) or you can even just user Twitter search to follow the chat hashtag.
  • We want it to be an interactive chat, learning from each other. Join in the conversation with your insights and experiences using #Ciscosmt. And also interact with others, re-tweeting, exchanging ideas, and commenting on other points of view.
  • Questions will be labeled Q1, Q2, Q3. If you are responding to a question, please start your tweet with the corresponding answer number “A1”.

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

We look forward to your insights here and during the #Ciscosmt Twitter chat!

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We’re Flipping Learning in Texas: Tech Trends in Action

September 5, 2013 at 3:19 pm PST

What if we could change learning in the classroom to better suit students’ needs and accommodate individual learning styles? That’s exactly what Denton Independent School District in Texas is doing through flipped learning and collaborative video technology.

In his recent blog, Barry Fox describes what the future of education looks like at Denton ISD, and the potential for other school districts throughout the country to adopt a similar model. Through flipped learning, students experience a rich virtual classroom experience, with video-based material made available to students from any location through multiple devices, bringing learning beyond the classroom. This provides the flexibility desired by students, enabling them to easily connect with teachers, re-watch content and learn at their own pace.

Help us share the Denton ISD story of championing student-teacher relationships at next year’s SXSW. Vote for our panel at http://panelpicker.sxsw.com/vote/23959.

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Connecting Every School in America To High – Speed broadband

September 5, 2013 at 7:55 am PST

In every school district in America today, educators are faced with a simple, yet critically important, question.  How do we obtain, implement, and integrate transformative technology into all of our schools and classrooms?

Some districts have embraced technology and put mobile and collaborative devices in the hands of students.   In The Katy School District in Texas, for instance, performance on math tests increased from 70th to 90th percentile following adoption of mobile technologies and devices. Similarly, in the Mooresville Graded School District in North Carolina, the district increased levels of competency in all subject areas from 60 percent to over 85 percent, and graduation rates increased by 22 percent.

But in too many schools and school districts today, the promise of connected classrooms is just that – a promise, and not reality.

That’s why it’s so critical that the Federal Communications Commission (FCC) modernize and streamline the E-Rate program.  E-Rate is the cornerstone of America’s effort to provide digital education to students.  Since the program’s inception 15 years ago, E-Rate has connected more than 100,000 schools and libraries to the internet. It has a proven track record of success.

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New Technology = Less Textbooks

Back to school madness is in full swing in our house. That means early alarms going off, rushing around in the morning and cranky kids. However, there is something new this year at least in our household. There aren’t books all over the dining room table like last year. That’s because our son’s High School is now putting everything on iPads. That’s right all books, all notes and all assignments are all on one device.

Long gone are the days of heavy backpacks or lockers packed full of books. No more highlighters to mark books or making book covers to make sure the books last longer. The school has a one-iPad-per-student model and believes it will expand student access to engaging tools and resources.

Engaging is the word I would like to focus on here. One of my son’s teachers goes as far as posting assignments and directions on her own YouTube channel. What better way to connect with kids than to do it on a medium they love to use. So I watched one of the sessions and it was great. Long, yes, but still good and gave students step-by-step instructions.

Simultaneously as this is happening at home, at work our team has just launched a new monthly magazine. Our topic this month is education. The magazine has tons of content about how technology is changing the way we learn. One of the stories even focuses on the one laptop per child program and our contributing writer talks to Nicholas Negroponte who founded the program.

That said I now know some people don’t agree with the one-iPad-per-student model, but this is a digital world we are living in now. What better way to have our kids adapt than by having them do all of their work on one device and also engage with their instructors online during the process. I have to admit, sometimes it does freak me out that my son barely knows how to write in cursive, but he can probably type faster and find something online way quicker than I can. The best part is I know he is getting a good education and learning about the importance of this increasingly digital world at the same time.

 

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School District Uses Flipped Learning to Improve Student Learning

Have you heard about Flipped learning? It is transforming the world of education.

At the Denton Independent School district in Texas we wholeheartedly embrace technology education. Why? Because we understand the correlation between technology and student success. With over 26,000 students to serve, Denton ISD looked to “flipped learning” as a solution that would benefit students at all levels. With flipped learning, student’s take-in content before connecting with the teacher in the classroom. Often times, this takes the form of video based material recorded by the teacher and made available to students from any device or location outside of the classroom. In this way, students spend time with their instructors applying learned knowledge instead of acquiring content.

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