Working in sales has always been tough. No one will argue with that. However, today’s sales professionals face more challenges than ever before. Understanding the impact of these new challenges and developing the skills and resources to overcome them helps ensure long term success.
The pace of change is accelerating exponentially. Never before has the business landscape churned as quickly as it does now. Much of this acceleration is driven by the “access to anyone, anytime, anywhere” phenomena. Customers expect instant response times and information at their fingertips on demand. But constantly changing regulations pose additional challenges that require ongoing education and ever evolving business requirements. Customers are looking for experts who can help them steer through the myriad of challenges they are facing. This requires a concerted effort on behalf of the sales professional to invest the time to keep up with changing business conditions and offer solutions that meet the challenges faced by customers. Subscribe to online industry periodicals, blogs and feeds and plan time in your calendar to review them. Attend industry and solution based events. Not only do these offer great education but they are also excellent opportunities to network and identify prospects.
Customers are busy…often too busy to take the time to solve their own problems. With many companies operating with fewer resources amidst more complex working conditions, employers will more likely find short-term fixes to their issues because they simply don’t have the time to explore better options for longer term solutions. Master your approach so you address the specific challenges your customer may be facing and reel them in. Be persistent and assure your customer of the potential dollar and time savings they’ll experience with your proposed solution. Make it easy for them to work with you by doing as much of the leg work as possible on their behalf. Read More »
Are you looking to grow your business and boost profits? With close to 500K businesses and an estimated addressable market of $21B globally, mid-size customers offer partners a lucrative selling opportunity.
I recently presented at the Alexander Group’s Chief Executive Forum, an event for Global 2000 leaders that explores sales-related topics and innovative solutions. After the event, I sat down with Alexander Group Senior Vice President Gary Tubridy to discuss how Cisco is engaging with our partners to do more. In particular, we discussed how we are enabling our partners to sell into the Mid-Market with Partner Led, the go-to-market model that empowers and rewards Cisco partners to lead sales with midsized and small customers.
If you’ve ever gone fishing, then you know it requires a great deal of patience. So, what if you could fish in a barrel, and catch a lot of fish, rather than fish in the ocean and risk coming away empty-handed?
That would be great, right? Well, guess what, that ability to “fish in a barrel” is one of the advantages that is offered by Partner Plus, which was announced at Partner Summit last month. Partner Plus is targeted at partners who invest in selling Cisco to mid-sized customers, which IDC estimates as a $61B market opportunity. Aimed at accelerating business for these partners, Partner Plus provides incremental incentives, virtual engineering support, marketing, sales enablement, and customer intelligence to partners who commit to a highly collaborative selling approach with Cisco to accelerate their business more quickly than the market.
Partner Plus will bring together the power of Cisco sales and the partner sales force to go after the fast growing market opportunity with mid-sized customers. Watch this video to learn about the impact that Partner Plus can have in your business.
Read on to learn more about how Partner Plus can help you drive sales. Read More »
Day Three of Partner Summit kicked off to a bouncing beat: Following a thumping performance by C2C, a group of world champion music DJs, SVP Edison Peres took to the stage to congratulate yesterday’s Olympic trip winners and kick off the day’s theme of Innovation.
He then introduced Padmasree Warrior, CTO and Cisco’s co-leader of Engineering, who opened her presentation with a bold statement: “We are on the verge of the most change this industry has seen in several decades.” She then explained how emerging global economies combined with technology advances are resulting in changing business models, and that the intelligent network is at the heart of innovation.
One such innovation is Cloud Connect, a new software platform the company will soon launch for enhancing cloud deployments, increasing cloud security, and simplifying cloud-based operations. Plus, customers can leverage the software to build applications customized for their own requirements.
But what does all this mean for partners? Why more opportunities, of course. To view Padma’s complete presentation, including a demo of iPad authenticating via Cisco ISE to Cisco Quad, check out the replay on Virtual Partner Summit.
Also check out this video--we spoke with partners today to hear from them what it’s like to be a Cisco partner and what’s standing out for them at this year’s Partner Summit.
And don’t miss today’s other big announcements, including Jabber for Everyone, recaps of several of today’s Business Transformation breakout sessions, how to win an iPad, and more! Read More »