By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions
This past March at OFC/NFOEC’14 in San Francisco, California, Cisco was a once again a significant part of the leading edge dialog. Organizers took full advantage of the dynamic Moscone Center facilities to create a highly compelling environment for suppliers, analysts, industry experts and end users to collaborate on optical and networking solutions. The event was very successful for Cisco from both a face-to-face and social media perspective.
Above: View onsite observations from Sanjeev Mervana, Cisco Sr. Director Product & Solution Marketing, direct from Cisco booth at OFC’14
This year, we leveraged one of our largest booths ever to create some ambitious live demos showcasing how Evolved Programmable Networks (EPN) are designed to handle the challenges and opportunities presented by the Internet of Everything. The entire Network Convergence System (NCS 6000, 4000 and 2000) was live within the booth, and one year after its introduction at OFC, an expanded Cisco CPAK family of transceiver modules was also featured, including the LR4, SR10, ER4 and show favorite – the Cisco CPAK 10 x 10G LR solution.
If you missed your opportunity to engage with Cisco at OFC’14, you can view the following video demos created right on the show floor to see a few of our attendee’s favorites: Read More »
Closing the big deal. Calming an irate customer. Clarifying instructions given in an email. Voice has long been the killer app for business. As the world goes mobile, smartphones are becoming a key way for business people to stay connected, not just when they are out of the office, but an important means of voice communication in the office. Like consumers, many business users are cutting the cord and using their mobile device, instead of their desk phone, to make and receive voice calls. A recent Cisco study of mobile users reveals that 50 percent of knowledge workers use their mobile phone at least one-quarter of the time to make calls in the office, instead of reaching for a desk phone. And, 35 percent of knowledge workers equally choose between a mobile and desk device when placing a call. We expect this mobile displacement of the traditional desk phone to grow as employees increasingly bring their own mobile devices to work and use them for conducting business.
Mobile cellular networks were built to cover large outdoor and semi-outdoor areas. They were never built to penetrate the steel, glass and concrete of modern buildings. While there may be some coverage near the windows, the signal strength rapidly degrades as you head towards the center of the building. This is only going to get worse as new building materials, such as blast resistant glass, make it even harder for signals from the macrocell network to adequately cover the place of work. Our research found that one-third of all business users receive only 1 to 3 bars of signal strength at their place of work. And, 10 percent of business people obtain very poor quality mobile service (1 to 2 bars).
The shift to mobile in the workplace should be Read More »
In an age where we routinely view content on our STBs, laptops and handheld devices, service providers are revisiting a fundamental issue – how to define their subscriber base. For decades, subscribers have been associated with the STB sitting in their homes. But as subscribers watch content on an ever-broader range of devices, that model is creeping into obsolescence.
Cisco’s Videoscape Identity Management platform offers service providers a means of managing subscribers that reflects the new reality. The model is oriented toward the subscribers themselves; the devices they use for viewing are no longer integral to their identity. Conceptually untethering subscribers from their devices has a liberating effect on the user experience: the content they have on one device can be viewed on another, and as far as subscribers are concerned, it matters not all at what that device is, what room of their house it’s in, or even where in the world they are. They can even pause what they’re viewing on one device and resume playback from the exact same point on a different device.
Looking at things from a service provider perspective, the newfound ability to target subscribers individually on any device opens a world of monetization opportunities, either by providing entirely new services or enhancing existing features. Below are six new features service providers can offer subscribers as a result of this shift: Read More »
Throughout my recent meetings with Service Provider customers at Cisco Live Milan and Mobile World Congress in Barcelona, there were two recurring themes throughout my meetings (and there were a lot of them as my peers and I hosted nearly 1000 of them in the four days of MWC alone).
The first was the power and promise of the cloud. Whether carriers were leveraging Cisco’s advanced capabilities in the areas of Network Function Virtualization (NfV) or various virtualization, orchestration and automation capabilities – all with the goal of increasing revenue, reducing Opex and enhancing agility – each Service Provider was keenly interested in the impact Clouds can and will have on their businesses. That’s why the Evolved Services Platform announcement we made resonated so well.
The second was the heightened level of discussion around the dramatic changes Service Providers are seeing in the way people, process, data and things are being connected – essentially the Internet of Everything (IoE) – and thus driving the need to leverage advanced capabilities. While Cisco has spoken about this for the past year, the idea of the IoE is now being recognized as moving beyond vision to actual opportunity for providers who sit at the center of it all. The recurring questions they had was around how to seize that opportunity and what was best path forward for their business to create value and differentiation amidst so much and so fast the speed of change.
This is where the two themes come together. This is where Cisco Cloud Services come into play.
At the Cisco Partner Summit today, we are announcing our Cisco Cloud Services. Designed as a suite of Cisco application- and network-centric cloud services on a truly open and global public cloud infrastructure comprised of many different clouds tied together, or Intercloud if you will, it provides cloud capabilities for any of our global service providers and partners to leverage quickly. Cisco Cloud Services combine the flexibility, efficiency and scalability of a public cloud, with the security and control of a private cloud, with the scale and reach that only Cisco and its partners can enable.
At CES this year we announced the expansion of Videoscape to the cloud. By launching Videoscape Cloud Software and Videoscape Cloud Services, we are empowering our customers with flexibility and agility to provision and scale infrastructure on demand, service velocity to introduce new functionality more rapidly, and cost optimization from more manageable and predictable cost structures.
For some of you, reading about Cisco + Cloud Software is nothing new; Videoscape is yet another example of how we are taking our industry proven and robust software capabilities and making them available for implementation as cloud software applications. Been there, done that.
Yet we have raised some eyebrows with Cisco + Cloud Services. What experience does Cisco have delivering software as a service (SaaS), and what service provider video/media entertainment provider expertise do we have operating SaaS models?
In today’s blog, I will answer the question of why our customers should feel confident with Cisco as their Cloud Services partner by pointing to Cisco’s established SaaS leadership as well as our domain expertise in the service provider video and media/entertainment space. In a follow up blog, I will address Read More »