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Digital and Social

In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our employee engagement program at Cisco).

At the end of the session, I offered 3 key takeaways for companies interested in starting or improving their employee engagement programs (these are all Twitter-friendly nuggets):

Tip 1: Approach it from bottom up AND top down. Show execs why they should care, arm people with tools/training to participate #ciscosmt

Tip 2: Think long term but celebrate the quick wins. Evangelize them to grow program, create a sense of community #ciscosmt

Tip 3: Do not underestimate the power of employees, this is why/how we do it #ciscosmt

If you think of your general employee population in terms of the alphabet, think of your employees as almost-complete T’s and I’s, and your executives as the people who can help cross  those T’s and dot those I’s. Why? They can help open doors for you. They can help support and evangelize your efforts, thus bringing in more participants and driving social media adoption deeper into your company. But where do you start?

1. Understand them: Learn what executives care about, speak their language. Last year we interviewed a few executives on why and how they engage in social media.

2. Arm them: Show the value of companywide engagement, let your executives know why you are doing this and how this is going to benefit the company, the team, and them:

3. Engage them: Engaging them may not necessarily mean asking them to use social media themselves although it’s a very big plus.

4. Find a champion: This is a big one. You may only have one executive champion initially. There are different ways you can go about this:

5. Ask them:

6. Support them:

By no means is this a comprehensive list, but it should give you a starting point. If you have any other ideas, please share them in the Comment box. Thanks in advance!

Additional executive resources:


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