Cisco Blogs


Cisco Blog > Digital and Social

Social Media and Valentine’s Day: 5 Things They Have in Common

February 14, 2014 at 10:44 am PST

It’s February 14, and Valentine’s Day is already trending on Twitter. It’s estimated that more than 60% of adults will take time today to honor the important relationships in their lives. According to History.com, approximately 150 million cards and gifts will be sent. Couples will go on dates, friends will celebrate, and millions of people will exchange loving sentiments. Social media sites will light up with Valentine’s Day comments and pictures of happy couples, gifts, candy, and flower arrangements. It will dominate your newsfeeds and social streams, but what else do social media and Valentine’s Day have in common? Here are 5 things they share (and what you can learn from it).

1. A celebration of relationships.

When I was a child, I couldn’t wait for the Valentine’s Day gift exchange at school. It was a bright spot in the middle of a dreary winter season. I would carefully select a Valentine’s Day card for each of my classmates and drop it into a decorated box. I’d quickly run back to my own box, empty it out, and sort through all of the cards. I felt special. Important. Believe it or not, a similar scenario occurs daily on social sites like Facebook and Twitter. Think about it. These sites offer the digital equivalent of the Valentine’s Day card exchange. We create an online “box” and decorate it with pictures, profile information, and branding. We then encourage people to visit our boxes and “like” or “follow” them. When someone likes a social page, a relationship begins. With any blossoming relationship, what you do next is very im Read More »

Tags: , , ,

Measuring (and Improving!) Digital Experience

February 10, 2014 at 10:13 am PST

There’s an adage that “if you can’t measure it, you can’t manage it,” and all of us that are in the business of managing or running things pretty much live by that.

But, how to do you measure something as squishy and ephemeral as an “experience”? And, what experiences are worth managing? At Cisco, we’ve taken a very focused approach to managing the online experience you have in web, mobile and our social media: We focus on customers’ and partners’ top tasks and missions with us, and then we measure relentlessly the success, failure and satisfaction on those. This allows us to reduce complex experiences to a set of trackable numbers that we can manage. We take this approach on big things, like the experience of getting support answers online. In fact, usability guru Gerry McGovern explains this approach to “Top Task Management” in a recent article featuring Cisco’s Bill Skeet. And we also take the “manage the experience approach” on little things — those simple but important tasks that people do with us every day. Read More »

Tags: , ,

Digital Technology and the Olympics: When Is it Cheating?

February 6, 2014 at 5:20 pm PST

We all know how close we are to our mobile devices and digital technology, and how much we rely on these new tools – 87% of us use our mobile device while on the go and 81% of users read email on their mobile – and all of us use some combination of the web, mobile, video, social media, computing power, collaboration tools, and digital networks in our daily business lives.

We take advantage of advanced digital technologies for efficiency, effectiveness, and loftier performance in business, so why wouldn’t an athlete use these technologies to their advantage while in training or on the field of athletic competition?

  • football helmetNFL quarterbacks have in-helmet speakers and microphones to get plays called-in from the coaches on the sidelines (as noted by the green sticker on the back of the helmet).
  • The America’s Cup racing teams go to elaborate measures and spend incredible sums of money to hone their boat hull technologies for competitive advantage.
  • Better strength-training machines (and outlawed performance-enhancing drug cocktails) optimize the human body for maximum performance.
  • Special fabric technologies reduce wind- and water-drag for a few hundredths-of-a-second advantage in skiing and swimming competitions.

The examples are all around us, in virtually every sport or game, including the university-level, professional, and the Olympics. Read More »

Tags: , , ,

Continuing to Connect The Previously Unconnected…

The Cisco Sports & Entertainment Solutions Group is the worldwide leader in “Connecting the Unconnected” fans around the world. It’s not just something we say, it’s something we do day in, day out with our customers and partners in more than 200 stadiums across the world and also during Global Mega Events worldwide. Cisco is known for pushing the envelope and changing the way we work, live, PLAY and learn. We continue to bring the most innovative solutions to the industry, and since 2005 our goal to connect millions of fans with the action has come true across more than 30 countries, with teams, venues and leagues who are successfully using our Portfolio of Technology Solutions.

To name a few examples of world-class venues -- the amazing MetLife Stadium (New York), the Mercedes-Benz Superdome (New Orleans), Lucas Oil Stadium (Indianapolis), AT&T Stadium (Dallas), and Sun Life Stadium (Miami). The demand for a proven technology solution is growing leaps and bounds.

sb tweet

Read More »

Tags: , , , , ,

The Five Take-Aways of Content Marketing

I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP of global communications and customer connect at BMC Software said something that really hit home. According to him one of our biggest issues as communicators right now is trust. At first I didn’t understand what he meant but then realized he is absolutely right. With social media there is a lot of noise, so our goal is to stand out and gain our audience trust. We can do this with the content we create and by engaging with them on the social channels they are on. Read More »

Tags: , ,