Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this is definitely true. However, the more executives I meet with, the more I see that this statistic is already changing and will continue to evolve!
Make it easier for executives to learn about social media and get involved in the social stream.
Some of the main themes from these conversations are the usual: building a personal online reputation, supporting the brand, learning how to communicate with different audiences, leveraging social media for business… and of course, participating in social media without impacting bandwidth.
However, where I’m surprised and really encouraged, is by the overall attitudes towards social media and the avid interest in jumping into the social stream. They want to participate and see the value in social media, but often do not know where to begin.
Let’s make it easier for executives to be a part of the social stream and experience everything it has to offer. In my last executives using social media post, I provided recommendations focusing on “getting buy-in tips”.
Here are a few additional suggestions when mentoring executives on the topic of social media:
- Outline specific goals executives can achieve by learning more about social media and then applying those strategies within the social stream
- Make it personal for them, focusing on their key business and personal interests
- Help executives find their social voices so that they can further build their online reputations
- Provide easy-to-understand best practices, examples, and actual hands-on opportunities to absorb the tips
- Pace the mentoring sessions so that it’s not overwhelming and provide easy-to-implement next steps (e.g., download a social media app that helps them listen into the social stream when they stand in the airport security line, or provide a user-friendly social media aggregator they can use when then have 5 minutes to read and then share information with followers, etc.)
And it helps to gather other viewpoints and share them with executives. Join us on April 3rd, from 9-9:45am PT, for an unique live opportunity to hear first-hand from Cisco executives about their social media experiences and to engage in an open discussion directly with them. This special “Let’s Chat! #ciscosmt Social Media Training Program Series” executive social media panel broadcast on USTREAM, will include Cisco executives with varying levels of social experiences. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.
- Jeanette Gibson, Director, Digital and Social Media Marketing (moderator) (@JeanetteG)
- Mark Chandler, Senior Vice President, Legal Services and General Counsel (@ChandlerCisco)
- Sheila Jordan, Senior Vice President, IT Communications and Collaboration (@CiscoSheila)
- Lance Perry, Vice President, IT (@lanceperrycisco)
Lastly, bring your questions for the executive panelists and share them on the #ciscosmt stream. What are you interested in learning from these executives’ experiences that can help with your own executives? Are there other areas regarding executives and their social media participation you are interested in learning more about?
We look forward to your participation and will look for your #ciscosmt tweets as we get ready for the session this week and during the live broadcast on April 3rd.
If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program for customers and partners and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email email@example.com.
Tags: #smtraining, B2B, B2C, Cisco, education, Executives, information-sharing, learning, mentoring, social, social learning, social media, social media strategies, social networking, training, ustream
As a busy social media or digital marketing professional, you don’t have time for theory and nifty ideas for 2023. You have deliverables and objectives and programs today. You want to know what’s available right now, what’s going to work best for different types of programs, what other companies are doing, and all that good stuff. You don’t want to hear how great we are…You want to know how great YOU can be.
We hear you loud and clear! Join Cisco in San Jose, CA April 18 & 19, 2013, as we present a special social media event geared toward next-level marketing strategies: Social Media for Savvy Marketers!
This free event will feature presenters from Cisco along with panelists from leading B2B and B2C companies, such as: Twitter, LinkedIn, Performics, ABC, Flipboard, Fullscreen, Digby, Kiip, BlinQ Media, Realtime Media, Buzzfeed, Bunchball, SAP, Citrix, EMC, VMware, Percolate, Salesforce, Kaiser Permanente, Food Network, Turner Networks and Engauge. See our session descriptions here:
Register today! Register for the live webcast here. Questions? Contact our social media training team.
Please see the full agenda listed below, as well as information on our speaker lineup:
Read More »
Tags: ciscosmt, social event, social media marketing, social media training, socialsavvy
The 2013 Cisco Product Quick Reference Guide is now shipping, and you can order it right now on Cisco.com.
The 2013 guide provides an overview of the many Cisco products, services, and solutions for every part of your business. It’s all you need in one portable guide: An easy-to-use reference that includes chapters on routing, switching, wireless, collaboration, security, data center, video and broadband cable, optical networking, network management, and much more. Time-saving features include specifications, part numbers, and ordering information.
You can purchase your hard copy now at cisco.com/go/guide, and a super-convenient mobile app is coming soon.
Tags: documentation, products, reference, routing, switching
Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as engagement and content (gelato) that lives in some kind of an “online container”, such as a social networking site or another web platform (cone). I’m looking for both. I would even argue that customer experiences, whether social or not, could and should be connected to optimize their journey. For example, social content can live on your web site and your social networking sites and conversations can be prominently featured at your events.
Building on the “gelato in a cone” interpretation of social media, we (@CiscoSocial) will be hosting a social media event for the savvy marketer in San Jose on April 18 and 19. Anyone and everyone is welcome to attend this free event as we bring together some super bright practitioners for 2 days of live chats and presentations. The practitioners that are lending their expertise and time to our event come from Twitter, LinkedIn, Kaiser Permanente, Walmart, Adobe, SAP, Intel, VMware, Citrix, ABC, eBay, Salesforce.com, MindShare, Engauge, Percolate, BuzzFeed, Performics, Digby, Blinq Media, Cisco, and more.
You may attend in person or via webcast, just please register ahead of time.
Register for the in-person event: http://cs.co/SMevent.
Register for the webcast: http://cs.co/SMEventWebcast.
Hash tags: #CiscoSMT, #SocialSavvy
Ping us at @CiscoSocial
We have a wide range of topics lined up for you, check out some details here: Read More »
Tags: Adobe, best practices, Cisco, citrix, ebay, EMC, engauge, event, how to, Intel, linkedin, mindshare, salesforce, SAP, slideshare, social media, strategy, twitter, UPS, VMware, walmart
Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best from across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want to see again, all in one place.
Let’s take a look back at the top content from February…
The Internet of Everything Economy
Cisco CEO John Chambers discusses the possibilities of the Internet of Everything Economy and the $14.4 trillion market opportunity for companies and industries worldwide over the next 10 years.
EIGRP: Enhanced Interior Gateway Routing Protocol
Chris Le and Donnie Savage discussed the reasons behind Cisco’s opening up EIGRP as an informational draft, how this benefits customers, and Cisco’s plan moving forward. Learn more: http://cs.co/jlbYTeigrp.
Cisco StadiumVision Mobile
Who watched the Super Bowl last month? Learn how Cisco is transforming the fan experience with Cisco StadiumVision Mobile, a groundbreaking solution that delivers live video to fans’ mobile devices to create an entirely new experience in sports and entertainment venues.
What connections could a Public Super Wi-Fi bring to the Internet of Everything?
Collaboration: Cisco’s Approach
What really matters in collaboration? In the first of a series of blog posts, Cisco’s Rowan Trollope starts a frank conversation about what’s top of mind for IT, how Cisco is addressing these needs and how Microsoft’s approach is not hitting the mark.
Stay tuned for next month’s edition of the Cisco Sizzle for even more great content!
Tags: Barclays Center, Bring your Own Device (BYOD), Brooklyn Nets, Cisco Connected Stadium Wi-Fi, Cisco IBSG, Cisco Sports & Entertaiment, cloud collaboration, collaboration, conferencing, EIGRP, Enhanced Interior Gateway Routing Protocol, instant messaging, Internet of Everything, IoE, Real Madrid, research, Sporting KC, StadiumVision Mobile, video, voip