Digital Design Visual and Otherwise
First impressions really matter. We know this intuitively, and you may also have seen the stats that say it takes web visitors less than two-tenths of a second to form...
Digital and Social
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Digital and Social
Fragmented Channels – Integrated Views – The New Virtuous Cycle
The subject of fragmented channels, which is fragmenting audiences, has been written about frequently. Advertisers though, secretly still long for the “glorious” days of focusing on just a few major channels and is one of the reasons why
Who do you trust most?
Fully 88% of buyers suggest that social channels are strong influencers during the purchase decision process. A whopping 84% of Millennials trust their friends over advertising or sales messages. (Both...
Insights from baseball promotions for Digital Marketers
Baseball has long been dubbed ‘America’s favorite pastime‘ – but baseball owners sure do wish some of that time is spent watching the game from stadiums as opposed to in-front of television and smartphones. Of course some of
Likelihood or Probability – What’s in a Word?
It is always interesting how commonly understood terms turn into nuanced expressions in the hands of specialists – whether they be lawyers, accountants, doctors – or indeed data analysts and statisticians. One pair of expressions in this
Marketing Analytics adding heft to Digital Analytics
The worlds of Digital Analytics and Marketing Analytics have frequently led somewhat independent lives - with the Digital Analyst spending time looking at digital channels (web/mobile/social), reading out...
AEM, Jive and an updated Cisco Mobile App!
It’s the New Year here at Cisco, at least from a fiscal perspective, and one of the most exciting projects we have completed this year within our Digital team is the updated version of the Cisco Mobile App! If you haven’t already, you can
The Power of Hashtags
Log on to most social media platforms and you’ll likely see a bunch of # signs floating around. No, they do not designate a phone number; instead, they’re an easy and useful way to grow your products and brand in a way that consumers are familiar
Sports + Social Media = Massive Opportunities
I was at the SEAT Conference in Miami last week, and people are still abuzz about the recent World Cup. Attendees of the conference see engagement with sports fans as a top priority, and they know that Cisco has the most open, tailored and successful