Do you want to increase sales by providing shoppers with the information they need when and where they need it – in your store?
Cisco Connected Mobile Experiences solution can help you do just that. Connected Mobile Experiences is a new solution that helps enables retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights.
Last week, we sat down with Bart McGlothin and Christian Janoff from Cisco’s security team to discuss PCI Security for Retail to better understand “What is PCI Compliance?” and “How does that affect Retailers?”
As a quick re-cap: PCI Compliance is a 12-step process to secure credit cards. Any retailer that accepts credit card payments must be “PCI Compliant” (i.e., follow those 12 steps). Compliance is enforced by the Retailer’s acquiring bank (the financial institution that processes the credit card payments for the Retailer).
Q. So, we know that Retailers need to be PCI Compliant. How can Cisco help?
A. Cisco has a PCI design and implementation guide for merchants to use. It really stands alone in the industry because it provides holistic guidance in three key ways:
A common perception is that there is a difference between being secure and being compliant. A Verizon analysis on cybercrime reported that cyber-attacks on Retailers are increasing and becoming streamlined and automated. According to the 2012 Verizon PCI compliance report, “97% of breaches were avoidable through simple or intermediate controls”. How does a Retailer protect itself? One method is through PCI Compliance. Does that sound contradictory to that common perception?
Join Cisco on April 16th, 2013 10:00am PT for a webcast on PCI compliance and security with guests from Ponemon Institute, Verizon Business and PCI Security Standards Council.
As part of the planning of the webcast, we sat down with Bart McGlothin and Christian Janoff from Cisco’s security team to discuss PCI compliance and security for retail and get some answers. Here’s what we learned:
Reports of the physical retail store’s death have been greatly exaggerated. As a recent survey from the Cisco® Internet Business Solutions Group (IBSG) found, 93 percent of products sold in the United States are still bought in brick-and-mortar locations. And while technology has upended many product categories and more than a few individual retailers, it simultaneously creates opportunities for retailers to continue to make the store shopping experience both relevant and compelling. Big Data in the store is key to achieving this.
At NRF 2013, Rajesh Mani, Business Development Manager for Customer Business Transformation within Cisco’s Collaboration Technology Group, demonstrated how MicroStrategy Business Intelligence integrated with Cisco Jabber can transform the retail business process.
MicroStrategy enables retailers to have a 360-degree snapshot of their store operations, including store vitals, employee and customer information, inventory, and current promotions. The addition of Cisco Jabber into the application drives actionable business intelligence to facilitate tight-knit collaboration between the stores, district sales, and corporate business functions – which, in-turn, will result in faster and more insightful decision-making.
Watch the video below to see our demonstration of Cisco Jabber and MicroStrategy Business Intelligence at NRF 2013.
More videos of our NRF 2013 demonstrations, Big Ideas Sessions, and press event are available at www.cisco.com/go/nrf.