Today Cisco is introducing a new way for customers to experience, host, and participate in events through Collaboration for Events. Setting its sights on revitalizing and transforming the event business , Cisco Collaboration for Events provides customizable options for using technologies like web conferencing, telepresence and online video sharing platforms to dramatically expand an event’s reach beyond the physical venue. With these network-based technologies, organizers can conduct highly interactive physical and virtual events, more effectively measure return on investment, expedite the planning process, and attract the best speakers.
Why are we introducing Collaboration for Events now? With the pressures of globalization, increased competition, growing complexity, and the continually accelerating information explosion, the need for employees, customers, and partners to come together, exchange knowledge, gain fresh perspectives, network, and nurture relationships has never been greater. However, despite the opportunity for collaboration within meetings and events -- and the resulting benefits -- many organizations question whether traditional events deliver business impact commensurate with their costs. These activities represent a significant investment, with annual spending exceeding $200 billion for large meetings and events and business leaders are looking for greater impact for the investment dollars.
Collaboration for Events offers tremendous opportunities to improve the business impact of meetings and events while helping to significantly reduce costs. For example, in this video, PJ Boatwright, vice president of Events at Fortune said that through the Cisco Collaboration for Events experience, they are extending the duration of the BRAINSTORM Green conference from three days to a full year. Additionally, Cisco’s own experiences have proven that these types of events can expand the audience, deliver a more tailored and compelling event experience, maintain or improve communications effectiveness, reduce environmental impact, boost productivity, and save millions of dollars.
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There are so many interesting and engaging ways that people around the world use Cisco’s WebEx technology. While I use WebEx every day for web-based business meetings, WebEx can be used for much more. I heard about these educational efforts from my PR colleague in Russia.
Last November, the Russian educational news portal projectNEXT.ru set up a series of seminars for young designers and architects. The Cisco Russian PR team worked to get a commitment from a group of local colleagues to convert these seminars into webinars using WebEx. Since then, three such events have been held, enabling more and more people to join them on each occasion. As a result, several dozen designers and architects from Russia, Ukraine, Belarus, Moldova, Israel, Kazakhstan, Lithuania, Czech Republic, Estonia, the UK, and Italy took part in these webinars.
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This morning at Cisco Live 2010, the company’s foremost customer event, we announced the availability of the Cisco Hosted Collaboration Solution, an offering that allows partners to provide a wide range of Cisco collaboration applications to their customers, via the cloud, using an “as a service” model. At our press conference this morning, Verizon Business announced that they have launched a field trial of this collaboration solution for business customers. European carriers Swisscom and Orange have started field tests of the new technology as well.
The Cisco Hosted Collaboration Solution relies on use of virtual machines to support user demand. Users of the service can decide whether to rely on on-premise servers or on cloud-based systems to support the collaboration services.
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More personalized than email and more meaningful than a phone call, Cisco believes secure desktop video is the wave of the future for communication. One of our newest collaboration tools, Show and Share (often called “YouTube for the Enterprise”) makes it easy to securely record, edit and share user-generated video content across your organization right from your desktop. Think of the possibilities. Instead of congratulating a direct report or fellow colleague on a job well done over email, why not send them something with a little more personality and zeal – a video of yourself sending a virtual high-five? Or instead of reading through a boring how-to document, wouldn’t it be better to watch a short video clip of one of your expert co-workers walking you through a step-by-step video demonstration?
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One billion minutes ago, the Roman Empire was flourishing in what is now Europe and the Han Dynasty was reigning in the current region of China.
And last month, one billion minutes was collectively spent around the world to collaborate with colleagues, customers and partners using the Cisco WebEx conferencing solutions.
When WebEx started delivery of conferencing in 1999, many market-leading and industry-shaping firsts occurred, including:
- First to deliver scaleable conferencing-as-a-service over the Internet
- First to combine data sharing, audio and video into a single, simple interface. Some major competitors still don’t do this!
- First to introduce a high-performance “switched” conferencing architecture
- First to introduce a suite of web-meeting applications for Support, Training and Events based on the same core platform
- First to support cross platforms (Windows, UNIX, Mac)
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