Cisco Blogs


Leslie Lau

Leslie leads the communities and blog platform strategy and management, social CRM, social integration strategy for Cisco.com, and social rewards. 

Blogs & Communities - Manage the strategy and operation for Cisco Communities and blog programs.  Develop measurement framework for blogs and community effectiveness.  Partner with community managers to support their business goals and ensure platform meets their needs.  Partner with IT to maintain and improve technology platform.  Understand customer, partner, and prospect needs, wants, and desires with regards to the communities and blogs; strengthen customer and partner relationships, and establish consistent customer experiences across platforms.

Social CRM – Create personalized experiences for customers, partners and prospects by transforming data from multiple social sources such as social listening, social login, and social actions on Cisco-owned social properties into social intelligence.

Social Integration & Social Rewards – Partner with the Cisco.com team to integrate social data on Cisco.com to present dynamic, interesting social content on products, solutions, and architectures to drive user engagement.  Manage Social Rewards program which leverages gamification to drive more engagement on blogs (comments, views, and contributions), while at the same time enabling our target audience to meet their goals of learning, collaboration, and recognition.

Leslie joined Cisco in February 2006 after seven years at Accenture. At Cisco, she was a manager in the marketing IT organization and later served as a digital strategist on the Web Marketing and Strategy Team supporting service provider, data center, and cloud marketing. She has worked on several high-profile campaigns for the Cisco CloudVerse, ASR 9000, Data Center Fabric, and CRS-3 launches.

Leslie holds a bachelor of science in economics and microbiology from UC Davis.

 

  • Posts
  • Activity
  • Badges

The most recent activity within Cisco Social Rewards program will be displayed here
lelau earned the Contributor Level 2 badge!
124 days ago.
lelau posted a comment!
124 days ago.
lelau earned the Super Reader Level 1 badge!
159 days ago.
lelau earned the Contributor Level 1 badge!
159 days ago.
lelau posted a comment!
159 days ago.
lelau earned the Cisco Blogger Level 3 badge!
443 days ago.
lelau earned the Cisco Blogger Level 2 badge!
565 days ago.
lelau earned the Cisco Blogger Level 1 badge!
565 days ago.
lelau earned the Member Level 1 badge!
823 days ago.
lelau joined Cisco Social Rewards!
823 days ago.
Badges earned within the Cisco Social Rewards Program will be displayed here.
Contributor Level 2
Contributor
There are multiple levels for this badge. You can earn this badge by commenting on Cisco blog posts. The comment must be approved to earn this badge. Join the conversation!
Super Reader Level 1
Super Reader
There are multiple levels for this badge. You can earn this badge by viewing multiple Cisco blogs in one visit. Happy reading bookworm!
Contributor Level 1
Contributor
There are multiple levels for this badge. You can earn this badge by commenting on Cisco blog posts. The comment must be approved to earn this badge. Join the conversation!
Cisco Blogger Level 3
Cisco Blogger
This badge ONLY applies to Cisco bloggers. There are multiple levels for this badge. As a blogger you can earn this badge by publishing blog posts. Happy blogging!
Cisco Blogger Level 2
Cisco Blogger
This badge ONLY applies to Cisco bloggers. There are multiple levels for this badge. As a blogger you can earn this badge by publishing blog posts. Happy blogging!
Cisco Blogger Level 1
Cisco Blogger
This badge ONLY applies to Cisco bloggers. There are multiple levels for this badge. As a blogger you can earn this badge by publishing blog posts. Happy blogging!
Member Level 2
Member
There are multiple levels for this badge. You can earn this badge upon completing your profile information. The more information provided the higher the level of badge awarded. Don't be shy!
Member Level 1
Member
There are multiple levels for this badge. You can earn this badge upon completing your profile information. The more information provided the higher the level of badge awarded. Don't be shy!

Learn more about badges