Pokemon Go

Whether Pokémon Go is a fad or new franchise, the social phenomenon shows how to spot, adapt, and lead market transitions.

This weekend, I evinced a big change in my youngest daughter. She emerged from her summer couch potato cocoon and blossomed into an active youngster chasing after fictional creatures in natural sunlight. Within 2 days of its launch, Pokémon Go had number of users almost at par with Twitter, the popular social media network that […]