The Emerging Era of Customer and Workforce Experience
We are in the midst of the era of customer and workforce experience. I read one report predicting “by 2020, customer experience will overtake price and product as the key brand differentiator.” Consumers and employees are more loyal to companies that go beyond products and services to deliver unique and rewarding experiences for new insights, […]
When Is a Car Not a Car?
In my last post I talked about companies that are digitizing themselves, and the critically important role of software. When we think about IT and software, we often...