The SEAT Conference is fast approaching, and it promises to be an invaluable event for professionals in sports, media, and entertainment, as well as venue owners and operators. This gathering will be a prime opportunity to gain insights from industry leaders and engage with cutting-edge topics such as venue technology and security, data and business intelligence, digital sponsorship, ticketing, and fan experience.

Speaking sessions

We are excited to announce that Cisco will be in attendance at the SEAT Conference, bringing our expertise and innovations to the forefront. Our participation aligns perfectly with the core themes of the conference and our own strategic pillars:

  1. Driving Fan Experience: Enhancing the overall fan experience is at the heart of what we do. Through innovative technology, we aim to create immersive, engaging, and seamless experiences for fans.
  2. Creating Better Operational Efficiencies: Efficiency is key to successful venue management. Cisco’s solutions streamline operations, ensuring that venues run smoothly and effectively.
  3. Generating New Revenue Streams: Leveraging advanced technology solutions, we help venues and organizations open new avenues for revenue generation, ensuring sustained growth and profitability.

In addition to our presence, we are thrilled to highlight two key presentations that align with these pillars:

I will be hosting a session to discuss “The Impact of AI on the Future of Sports” on June 24 at 11:00 AM. This presentation will explore how AI is transforming the sports industry, from enhancing game strategies to improving fan engagement.

Our Director for Retail, Hospitality and Sports, Media and Entertainment, Bryan Bedford, will present on “The Rise of Multi-Use Facilities and Entertainment Districts” on June 25 at 4:00 PM. This session will dive into the evolving landscape of multi-use facilities, a topic that aligns with Cisco’s new sports media, entertainment, hospitality, and retail team.

These sessions will provide valuable insights into how technology is revolutionizing the sports and entertainment sectors. They will also showcase Cisco’s end-to-end stadium platform solutions, which are designed to enhance every aspect of the stadium experience, from security and operations, to fan engagement and revenue generation.

Explore the latest technology

The SEAT Conference is an opportunity to learn about the latest industry trends and see where the future of sports is headed. We are excited to engage with industry peers, share our knowledge, and explore new possibilities together.

Join us at the SEAT Conference and be part of the conversation that is shaping the future of sports, media, and entertainment. If you plan to be there, join us for the Copa America game, Ecuador vs Jamaica, taking place on June 26th starting at 2:30PM. For more information check out the SEAT registration page and explore our Portfolio Explorer that features the use cases and architectures that are making a difference in this industry. We look forward to seeing you there!


Shawn Jett

America’s Business Development Lead