If you’re wondering what’s been facing video content creators like Fox and TV Globo, and how they view their future in these madcap days of TV everywhere, you’ll want to find a seat at the Las Vegas Convention Center room S222 at 12:30 p.m. Tuesday, April 9. That’s where a panel of experts on the matter is scheduled, featuring Fox and TV Globo, on the content creation side, and Verizon, for the distribution point of view.

It’s all part of an NAB Super Session that we’re glad to be sponsoring, titled “What Will the Content Network of the Future Look Like?”

Moderator Greg Ireland, research manager of Consumer Markets/Video for IDC, will steer a riveting question mix to panelists Fernando Bittencourt, CTO, Globo; Rob Huner, vice president of innovation, ESPN; Maitreyi Krishnaswamy, director and principal manager of Consumer Video Services, Verizon; and Clyde Smith, SVP, New Technologies, Fox.

Among the topics to be covered:

  • The overall and very large, multi-industry transition to all-IP networks
  • Olympics, past and future
  • How content owners think through the tradeoffs associated with the construction of contribution-grade networks, advanced encoding/HEVC, and connected devices, adaptive bit rate techniques, and “apps”
  • What’s on the drawing board (or not) for UltraHD/4K video?

Again: Tuesday April 9, 12:30-1:30, Room S222, Las Vegas convention Center.  We hope to see you there!


David Yates

as Director of Service Provider Video Marketing at Cisco