Expanding a retailer’s presence to new regional markets does not happen overnight. For one thing, a retailer’s successful expansion depends on the agility of a retailer’s supply chain. Second–striking the right balance between maintaining brand consistency & tailoring products to the local market.

Is there a formula that guarantees success for this kind of market penetration, or are some practices working particularly well in certain regions? The answers here require retail expertise from around the world. Or specifically, a global panel. 😉 This video (8 mins) is part 4 of our global panel discussion, within the larger retail video series (see episode 1 here). We will uncover insights around well-executed localization, a consistent digital strategy, and the opportunities for emerging markets regarding retailers’ global expansion.


Don’t forget to subscribe to our Retail blog so you don’t miss our ninth video in the series, going live next week.

What are the top technology investment priorities today? Comment below or join the conversation over at our retail solutions YouTube channel!


Nicki Vereschagin

Global Retail Marketing Content Strategist

Global Industries Marketing