We know you want simple yet powerful tools to make marketing with Cisco easier. So, we rolled up our sleeves and got to work creating new resources for our partners. Today, I’m excited to unveil the latest tools in our toolbox: marketing eBooks.

These eBooks are a brand-new addition to our Marketing Velocity Learning platform—the online university where our partners can evolve and elevate their marketing skills. In last month’s blog, I shared that Marketing Velocity Learning won two International Business “Stevie” Awards.  We are excited to share how we are taking our world class platform to the next level with our first ever Marketing Velocity Learning eBook series.

Designed to help demystify the Cisco architectures, these eBooks help our partners market more effectively in four key areas: data center, security, collaboration, and enterprise networking.

For each topic, the Marketing Velocity Learning eBooks offer a high-level overview, demonstrate the value we provide for our customers, and provide all the relevant marketing resources you’ll need. Also, they’re consistently refreshed and always up to date.

Consider bookmarking these four eBooks so you can better market and sell the Cisco architectures:

  • Data Center Overview: This eBook will give you a deeper understanding of data centers, so you can market them clearly and successfully. That way, you can help your customers overcome their digital transformation challenges by addressing the explosion of data and applications. Use this eBook to discover your opportunity with data center and access launch, innovation, training, and enablement resources for your customers.
  • Security Overview: This eBook explores the world of security and shows you how to grow your profitability in this expanding market. Learn ways to help your customers stay on top of evolving threats and discover how to simplify their cybersecurity by offering product integration and automation. In this eBook, you’ll also gain access to marketing campaigns and other tools that help drive lead generation and address your customers’ needs through their full lifecycle.
  • Collaboration Overview: In today’s global workplace, new collaboration tools are changing the way teams work and people connect. This eBook will help you market the tools your customers need to keep pace with the future of work. You’ll also find marketing campaigns and other resources to help grow your market share and own the collaboration opportunity with Cisco.
  • Enterprise Networking Overview: This eBook clarifies enterprise networking so you can better market it to your customers. Here, you’ll learn how intent-based networking can make customers’ systems smarter, simpler, and more secure. You’ll also find resources to help you generate thought leadership and customer awareness. And you’ll get the latest information on solutions, so you can continue to build your marketing pipeline.

I believe these eBooks will be a game-changer for you. They’re available on demand and they’re accessible everywhere, including mobile. The user-friendly layout lets you easily navigate to the information you need. And they’re written for beginners, so they’re easy to crack, even for those new to working with Cisco. I hope you will take full advantage of everything they have to offer.

Check out the eBooks and let me know what you think in the comments. Remember that we’ll be updating them frequently, so check back often to refresh your knowledge, too.

Oh, and one last thing. Cisco Partner Summit is coming up soon. You can hear the latest architecture news from Partner Summit by registering for Virtual Partner Summit if you are not able to join us in Las Vegas. All you have to do is register now and tune in on November 5!


Boon Lai

Vice President

Global Partner Marketing