At Cisco Meraki, we strive to create products that solve our customers’ problems. With our MV smart camera portfolio, we have eliminated the problems of infrastructure cost and complexity that were prevalent in legacy systems. At the same time, we have simplified day-to-day physical security operations, while raising the bar for digital security. Importantly, we have done this all while keeping an eye on the future; a future where integrated analytics will be included in every camera at no additional cost.
This evolution of security cameras to smart cameras has resonated with every customer I have spoken to. We know that less than 1% of the video our MV smart cameras capture is actually watched. One of the questions we ask ourselves is, how do we extract value from the 99% that no one ever sees? And in these challenging times, it becomes even more critical that we can offer solutions that deliver valuable outcomes for our customers.
For this reason, I am pleased to announce the acceleration of this evolution through Cisco’s acquisition of Modcam, a privately held, video analytics company headquartered in Malmӧ, Sweden. In acquiring Modcam, Cisco is investing in a team of highly talented engineers who bring a wealth of expertise in machine learning, computer vision and cloud-managed cameras.
Modcam has developed a solution that enables cameras to become even smarter. Cisco Meraki MV smart camera capabilities include motion detection and machine learning-based object detection, all of which run at the edge, in-camera. Today, these analytics are constrained to a single camera’s view of the world. With Modcam’s technology, this micro-level information can be stitched together, enabling multiple cameras to provide a macro-level view of the real world.
Modcam’s technology for precision locationing and journey pathing provides insights that inform strategic planning of physical spaces. These collaborative, cross-camera analytics can allow retailers to better understand customer behaviors — from products of interest to check out wait times. Facilities managers and office space planners can better measure occupancy and room usage, while using trend data to optimize space utilization that can create safer working practices.
The analytic functionalities of the Cisco Meraki MV smart camera portfolio allow for the protection of individual privacy, while still providing intelligent insights. These features will be maintained with the integration of the Modcam’s technology, allowing users to continuously monitor an individual’s path without obtaining or disclosing personal information.
We are thrilled to welcome the Modcam team to Cisco Meraki and we look forward to sharing more details on the technology integration in the future.