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Ying Shen

No Longer with Cisco

Ying Shen is a social media enthusiast leading social media planning and execution for Service Provider Marketing launches and events. Her key accomplishments at Cisco include supporting the Videoscape launch and the Jewel TelePresence concert through social media activities. She also runs a Cisco Service Provider Insights webcast channel on BrightTalk and the regular #ciscospchat TweetChat on the SP360 Twitter handles.

On her free time, she enjoys visiting history museums and trying new restaurants in the neighborhood.

Articles

February 21, 2014

DIGITAL AND SOCIAL

Humanizing Cisco’s Recent Network Convergence System

Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. […]

Join Webinar on Unifying Digital Media Content Management

With the explosion of movies and TV programs available to consumers on any device, traditionally siloed content management systems are straining to keep up. Complicating things further is auxiliary content around each title such as poster artwork, chapter thumbnails, supplementary videos. Throw in to the mix music, e-books and digital comics and the content management […]