Usha Andra

Leader, Product Marketing

Data Center and Cloud Networking

Usha Andra is a senior product marketing leader with over 20 years of experience driving product marketing and more recently focused on innovation in Cloud, Data Center, and AI Networking. At Cisco, she leads outbound marketing and go-to-market strategies for the Cisco Nexus Dashboard, high-performance Nexus switching for 400G/800G, and the Cisco One Fabric experience across NX-OS VXLAN EVPN and Cisco ACI fabrics. Usha has also spearheaded the launches of the N9100 series switches with Spectrum X Ethernet silicon, Cisco’s 800G portfolio, and Nexus Hyperfabric, while advancing the fusing of security in networking through Cisco Nexus Smart Switches. She also collaborates with leading GPU vendors to market Cisco’s validated offerings with AI and modern data center network workloads. Previously, Usha was part of the CRS-3 and ASR9K marketing launch team in Cisco’s Service Provider group and led analytical efforts like the Cisco Annual Internet Report and Visual Networking Index (VNI), shaping global thought leadership. She has successfully led product marketing teams, driving strategic messaging and customer engagement across Cisco’s portfolio. Usha holds an MBA and a BSEE, blending technical expertise with business acumen. She also teaches marketing and strategy as an adjunct faculty member at San Jose State University and is a frequent speaker at industry conferences.

Articles

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Usha Andra

Here’s Why Today’s Networks Can’t Be Run Like It’s 1999

2 min read

There are new and much more advanced demands on public and private networks driven by cloud and IoT-based applications such as 4K streaming, connected/autonomous car safety applications, Virtual Reality (VR) streaming, and Telemedicine.

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Usha Andra

Tis the Season to Secure Your Devices (and Things)

4 min read

Today, global headlines are focused on alleged government-led breaches of U.S. political parties. But the threat of nefarious online activity goes beyond the email and communications of elected officials. The large-scale distributed denial-of-service (DDoS) cyberattack that flooded the servers of Domain Name System (DNS) host Dyn on Friday, Oct. 21, 2016 undoubtedly proves the disruptive […]

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Usha Andra

The Cloud Journey: Moving from Adoption to Greater Optimization and Utilization

4 min read

Cloud computing has become the virtual bedrock for today’s business and consumer applications as well as future offerings on the service horizon. Cloud plays a pivotal role in digital transformation and has literally reshaped global data centers. While this is widely understood, I believe the real challenge for cloud providers, businesses and consumers in 2016 […]

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Usha Andra

Multimedia Millennials: Cable operators offer more apps and streaming services to young consumers

3 min read

In 2015, the average US consumer spent more time inside mobile applications than in front of a TV, enticing cable operators to bring streaming apps onto their platforms.

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Usha Andra

Summertime and the viewin’ is easy (depending on your broadband connection)

3 min read

Summer is my time to play catch up with TV. There is a huge list of TV shows and movies that will be streamed on Netflix and Hulu from the past year. Netflix may even allow you to download its videos, according to recent news. Over a gigabyte of data is consumed to watch an […]

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Usha Andra

The Ubiquitous Nature of the Internet of Everything (IoE) drives new Network Requirements

2 min read

Co-written with Taru Khurana, Senior Analyst, SP Thought Leadership The ubiquitous nature of Internet of Everything (IoE) is driving a digital transformation in many industries and businesses. This digital disruption has already begun and it’s driving advanced cloud access and network performance requirements for a wide range of devices and machine-to machine (M2M) connections. Faster […]