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Tim Coogan

Senior Vice President Global Partner Sales

Tim Coogan leads Cisco's global partner ecosystem, orchestrating relationships with partners through whom nearly 90% of Cisco's $57 billion in annual revenue flows. In this role, he is responsible for scaling Cisco's comprehensive technology partner program, encompassing over 40,000 partners across 165 countries who collectively employ more than 500,000 professionals working with Cisco solutions. Under Tim's leadership, the Global Partner Sales organization drives profitable growth through diverse routes to market—from distribution and managed services to cloud marketplaces. His team ensures customers ranging from small businesses to Fortune 500 enterprises can access Cisco's complete portfolio through their preferred buying models, enabling seamless digital transformation at scale. Tim brings a unique perspective to partner leadership, combining 25+ years of direct sales experience with deep operational expertise across Cisco's business. Most recently, as Senior Vice President of US Commercial, he led over 2,000 field resources and drove more than $8 billion in annual sales across diverse business segments. His proven ability to translate complex technology portfolios into customer business outcomes positions him to strengthen Cisco's partner-first go-to-market strategy. Previously, as Area Vice President of Global Enterprise Segment South and West, Tim guided customers across Energy, Healthcare, Manufacturing, Financial Services, and High-Tech industries through transformational technology adoptions. This experience grounded his philosophy that successful partnerships are built on mutual profitability and shared customer success—principles now central to Cisco's evolution toward outcome-based partner programs. Tim's leadership approach centers on accountability, transparency, and team success. He champions diverse perspectives and has been a longtime advocate for inclusion and equality initiatives. His commitment to developing talent extends across Cisco's internal teams and partner organizations, recognizing that ecosystem strength depends on collective capability building. As the technology industry undergoes rapid transformation driven by AI advancement, Tim is leading the global partner business through the AI revolution, ensuring Cisco's ecosystem captures disproportionate market share through durable growth and integrated portfolio solutions. Tim holds a Bachelor of Business Administration from The University of Texas at Austin and resides in Dallas, Texas.

Articles

February 19, 2026

PARTNER

Cisco Secure AI Factory with NVIDIA: Why This Is the Partner Opportunity of 2026

6 min read

Tim Coogan, SVP of Global Partner Sales, explores why Cisco Secure AI Factory with NVIDIA is the definitive partner opportunity for 2026. Learn how this modular architecture translates into a concrete business case, the role of the Cisco 360 Partner Program, and how new AI certifications are helping partners capture their share of the projected $267 billion AI services market.

February 2, 2026

PARTNER

The Leaders Who Make Partnership Real

1 min read

Congratulations to Cisco’s 2026 CRN Channel Chiefs—exceptional leaders recognized for their commitment to building enduring partnerships, driving innovation, and delivering trusted results for our partners worldwide.

January 26, 2026

EXECUTIVE PLATFORM

Redefining Partnership: Cisco 360 Partner Program Goes Live

2 min read

Learn how Cisco is shifting its partner program to recognize capability, reward performance, and help partners deliver even greater customer outcomes in the AI era.

November 6, 2025

PARTNER

Celebrating Excellence: Our 2025 Global Award Winners

4 min read

Cisco Senior Vice President Tim Coogan celebrates the 2025 Global Award Winners, recognizing partners who are driving real transformation in the AI era. These award-winning partners demonstrated excellence in innovation, business growth, and alignment with Cisco's strategy, delivering measurable customer outcomes and preparing proactively for the Cisco 360 Partner Program. Discover how these partners are leading the market and what their success means for the broader ecosystem.

October 23, 2025

OUR CORPORATE PURPOSE

One night changed everything: Why I sleep out for Covenant House

3 min read

This will be my sixth Sleep Out — a night spent outside to raise money for homeless youth.  And every year, I learn something new about myself, about privilege, and about the 4.2 million young people who will experience homelessness this year.

September 16, 2025

PARTNER

What Profitable Partners Do Differently

4 min read

Join us at Cisco Partner Summit 2025 in San Diego, November 3-5, to discover how profitable partnerships and Cisco 360 drive durable growth and innovation in your business.

August 26, 2025

INDUSTRIES

Are you ready for some football? Cisco Triples NFL Franchise and Stadium Partnerships Ahead of 2025-2026 Season

2 min read

NFL franchises demand technology that is as tough and fast as the players on the field. From powering high-density, AI-ready wireless networks for tens of thousands of fans, to ensuring critical infrastructure is shielded from evolving cyber threats, Cisco delivers.

January 8, 2024

INDUSTRIES

NRF 2024 Know Before You Go

1 min read

Between customer expectations and an experience that delivers, there's a bridge. Cisco is showcasing how we help retailers thrive at NRF 2024. Here is what you need to know to register and get connected. Visit Cisco at NRF Booth #5639.