Raul Pedraja

Senior Program Manager

WW Services Partner Organization

Raul is a Senior Manager who was responsible for defining, designing and driving the execution of the Cisco Services Partner Program since its inception. His roles have included the development of the services global compensation strategy, defining the framework for services eligibility and representing services in key strategic initiatives like Software Support Service (SWSS) and Cisco One.

Raul comes to Cisco with almost 30 years in various strategic and business planning roles in addition to his director role in developing services offers and go-to-market strategies for channel partners including VARs, DVARs and System Integrators. Raul has been with Cisco supporting the Cisco Services Partner program and other key initiatives since 2008.

Raul has a BS BA degree in Finance/Economics from Western New England University in Springfield, Massachusetts. Raul currently lives in sunny Florida with his wife Leonora.


November 11, 2015


How Much More Could You Be Making On Services?

2 min read

Partners often ask me, “How much can I make on services?” It’s a great question. The answer is almost always, “More than you’re making right now!” Let’s start with the sheer size of the services market. According to IDC, this will be over a $1 trillion market in less than five years. Partner service bookings […]