Cisco Blogs / Paul Edwards
Director of Software Channels & Ecosystems
International Data Corporation (IDC)
Paul Edwards is Director of Software Channels & Ecosystems at IDC, and is focused exclusively on providing research-backed guidance to leading software and cloud vendors on partner strategy.
In his role, Paul extensively studies vendor and partner dynamics as they relate to and impact go-to-market strategy with partners. This includes analysis of business models and practices in the development, implementation, and management of effective partner strategies across the ecosystem.
Transformation is the New Normal
As a partner, you may view digital transformation (DX) as an overused term, but don't mistake that for lack of opportunity or impact in the real world.