Director of Software Channels & Ecosystems
International Data Corporation (IDC)
Paul Edwards is Director of Software Channels & Ecosystems at IDC, and is focused exclusively on providing research-backed guidance to leading software and cloud vendors on partner strategy.
In his role, Paul extensively studies vendor and partner dynamics as they relate to and impact go-to-market strategy with partners. This includes analysis of business models and practices in the development, implementation, and management of effective partner strategies across the ecosystem.