Massimo Cambiaghi

Senior Marketing Manager

Cisco Internet of Things Products and Solutions Marketing

Massimo is marketing manager in the IoT Product Solutions Marketing (PSM) team at Cisco.

He supports Cisco’s Internet of Things marketing activities with focus on IoT Plant Networks product portfolio and Cisco’s Discrete Manufacturing solutions.

In his 25+ years’ experience in the telecom industry he has held various technical, sales, management and marketing positions.

Massimo joined Cisco in 2000 as part of the Pirelli Optical Systems acquisition. Prior Pirelli he has worked for Telettra and Alcatel.

In Cisco Massimo has covered various technical sales, business development and marketing roles for Optical, Metro Ethernet and Industrial Ethernet solutions. His focus has always been on international market being part of EMEA, Emerging Markets and worldwide focused organizations.

Prior to join the IoT team, Massimo has been part of the WW team developing Cisco Smart Solution, personally driving the development of the Cisco Industrial Smart Solution.

Massimo resides in a small town in Milan province (north Italy), with his wife, three lovely daughters and a funny golden retriever.


Rockwell Automation Wins the 2016 Engineers’ Choice Award!

1 min read

We are pleased to congratulate our industry partner Rockwell Automation for having won, for the third year in a row, the Control Engineering 2016 Engineers’ Choice Award in the Network Integration – Ethernet hardware Products category. This year, the voting session saw more than 140,000 industrial engineers responsible for automation, control, and instrumentation technologies. The final voting […]

November 14, 2014


Join Cisco at SPS IPC Drive 2014

1 min read

Automation experts are planning to attend SPS IPC Drive, the largest electrical automation event in Europe, which takes place in Nuremberg, Germany, November 25 to 27. Following the very positive experience of last year, Cisco has a significant presence at this event, focusing on the theme “Internet of Things: Connecting the Unconnected.” Join us in with our booth […]

February 28, 2014


No matter how harsh is your work environment, Cisco has you covered

3 min read

“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” – Popular US Postal Service motto Many of my US colleagues have told me that they grew up hearing the phrase above and thinking how reliable their mail service is, even under the harshest […]