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Insurance and Customer Experience: The Search for a New Equilibrium

Authors: Luis Martinez and Jeff Tumpowsky Customers of insurance companies have been relying on the adage Uberrimae Fidei (Utmost good faith) since the first contract was written in 2100 B.C. within “The Code of Hammurabi” (ref.), meaning that when something goes wrong (accident, illness, death, etc.), the company they have been paying premiums to will […]

August 12, 2014 • 3 min read