Keith Higgins

Marketing Director

Industrial IoT Marketing

Keith Higgins is head of the product and digital marketing teams for Cisco System's Industrial IoT Portfolio, which is designed to meet operational networking needs of global manufacturers, utilities, transportation organizations and more. In this position he oversees the go-to-market strategy including product and portfolio positioning, revenue marketing, brand awareness, and industry solutions. Prior to Cisco, Keith was Vice President of Marketing for Rockwell’s software business, where he was instrumental in doubling the business to $800M in four years. In this role, he managed the software portfolio including MES, edge to cloud ML/AI and analytics, and IIoT/AR. The marketing team included digital marketing, revenue marketing, solutions marketing, partner, public and analyst relations, and more.